If you’re looking for an email marketing solution that can take your campaigns to the next level, ActiveCampaign is a great choice. But what if you want something different? What other options are there? Fortunately, there are plenty of other excellent ActiveCampaign alternatives out there. In this blog post, we’ll look at six of the best competitors with pros and cons for each. We’ll also explain why ActiveCampaign might be the right choice for you in the end. Read on to discover which email marketing solution is right for your business.

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If you’re looking for an Active Campaign alternative, HubSpot could be a good fit for your business. HubSpot offers a number of features that are similar to Active Campaign, including automation, CRM, and email marketing. However, there are some key differences between the two platforms. Here’s a look at the pros and cons of HubSpot:

Pros of HubSpot

There are several reasons why you might want to consider using HubSpot as your active campaign alternative. Here are some of the pros:

  1. HubSpot is an all-in-one platform that offers a wide range of features for marketing, sales, and customer service. This means that you don’t need to piece together different software solutions to get the full suite of tools that you need. Everything is included in one platform, which makes it much easier to manage your marketing campaigns.
  2. HubSpot offers a free version of their software, which is perfect for small businesses or startups who don’t have a large budget for marketing. Even the paid versions of HubSpot are very affordable, especially when compared to other all-in-one marketing platforms on the market.
  3. HubSpot is easy to use and learn, even if you’re not a tech-savvy person. The user interface is very intuitive and user-friendly, so you’ll be able to get up and running quickly without any headaches.
  4. HubSpot integrates with many third-party applications and services, so you can extend its functionality beyond the basics. There are hundreds of integrations available, so you can find ones that fit your specific needs and requirements.
  5. HubSpot offers excellent customer support, both through their extensive knowledge base and through direct contact with their support team. If you ever have any questions or problems, you can be sure that someone will be

Cons of using HubSpot

There are a few potential downsides to using HubSpot that should be considered before signing up for the service.

  1. HubSpot is a fairly large and complex platform, which can make it difficult to use and navigate.
  2. The platform can be quite expensive, especially for small businesses or startups.
  3. HubSpot does not offer some of the more advanced features that some of its competitors do, such as A/B testing or advanced automation options.


Mailchimp is one of the most popular email marketing platforms. It’s easy to use and has a wide range of features, making it a great choice for businesses of all sizes. Mailchimp also offers a free plan for small businesses.

Pros of using Mailchimp

There are several reasons why Mailchimp is a great option for email marketing.

  1. It’s easy to use. Even if you’re not a tech-savvy person, you can still create beautiful emails with Mailchimp’s drag-and-drop email builder.
  2. Mailchimp is affordable. You can start using Mailchimp for free, and even the paid plans are very reasonably priced.
  3. Mailchimp has a lot of features. For example, you can use Mailchimp to create automated emails, or to send targeted emails to specific groups of people.
  4. Related to the previous point, Mailchimp integrates with many other services. This means that you can automate your email marketing even further by connecting Mailchimp with other tools that you use.
  5. Mailchimp offers excellent customer support. If you ever have any questions or problems with using Mailchimp, you can contact their customer support team and they will help you out.

Cons of using Mailchimp

  1. Mailchimp is a paid service, which means you’ll need to budget for it as part of your marketing expenses.
  2. Mailchimp can be slow to load, particularly when you first log in or if you have a lot of data stored in your account.
  3. The interface can be confusing and overwhelming, especially if you’re new to email marketing or don’t have much experience with design tools.
  4. Creating beautiful, on-brand emails with Mailchimp can take some time and effort, as you’ll need to use the platform’s templates or HTML code editor.
  5. Mailchimp’s automation features are limited compared to some of its competitors, which means you’ll need to do more manually to manage your email list and send targeted messages.


AWeber is one of the oldest and most popular email marketing tools out there. AWeber has been around since 1998 and has helped millions of small businesses and entrepreneurs build their businesses with email marketing. AWeber is a great tool for those who are just getting started with email marketing as it is very easy to use and has a lot of features that can help you get the most out of your email list. However, AWeber does have some drawbacks. First, AWeber is not the cheapest option out there and their prices have been increasing over the years. Second, AWeber does not have a very good reputation when it comes to deliverability (the percentage of emails that actually make it to your subscribers’ inboxes). And lastly, AWeber does not offer any type of automation, which can be a dealbreaker for some people.

Overall, AWeber is a great tool for those just getting started with email marketing. If you are looking for more features and are willing to pay a bit more, there are better options out there. But if you want an easy-to-use tool that will help you get started quickly, AWeber is a good choice.

Pros of AWeber:

  1. AWeber is very user-friendly and easy to use, even for beginners. Their drag-and-drop email builder makes creating beautiful emails a breeze.
  2. AWeber offers a wide range of features to help you grow your list and engage your subscribers, including autoresponders, segmentation, automation, and more.
  3. AWeber integrates with many popular third-party applications and services, making it easy to connect all of your favorite tools together in one place.
  4. AWeber offers excellent customer support via phone, email, live chat, and their extensive knowledge base. They also have a great affiliate program that can help you earn commissions by promoting AWeber products.

Cons of AWeber:

There are a few cons to using AWeber that should be considered before signing up for the service.

  1. AWeber is a bit more expensive than some of the other email marketing services out there.
  2. AWeber’s automation can be a bit tricky to use and may not be as robust as some of the other options
  3. AWeber’s customer support isn’t always the quickest to respond to issues.


Constant Contact

With Constant Contact, you can create beautiful emails with drag-and-drop tools, track your email campaigns, and automate your email marketing. Plus, Constant Contact integrates with a variety of third-party apps, making it a great option for small businesses that want to use email marketing to grow their business.

Pros of Constant Contact:

  1. Easy to use interface
  2. Comprehensive features
  3. Drag-and-drop email builder
  4. Automated email marketing tools
  5. 60-day free trial period

Cons Constant Contact:

There are several cons to using Constant Contact:

  1. The service can be pricey for some smaller businesses.
  2. It can be difficult to learn how to use all of the features and tools.
  3. The customer service is not always responsive or helpful.


GetResponse is an all-in-one online marketing platform that helps businesses attract more subscribers, convert leads into customers, and increase sales. It offers a suite of powerful tools for email marketing, webinars, landing pages, and more.

Pros of GetResponse:

GetResponse is easy to use and features a drag-and-drop email editor. It also comes with robust autoresponders, a wide range of templates, and excellent deliverability rates. Plus, it integrates with a number of third-party apps and services.

Cons of GetResponse:

GetResponse can be expensive for some users, particularly those on the lower-tier plans. Additionally, its live chat support isn’t available 24/7 like some other providers.

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Sendinblue is an online marketing platform that helps businesses send newsletters, promotional emails, and transactional messages. It offers a wide range of features including a drag-and-drop email editor, customizable templates, list segmentation, contact management, and reporting. Sendinblue has a free plan that allows you to send up to 300 emails per day. However, if you need to send more than that, you will need to upgrade to one of their paid plans which start at $25/month.

Pros of Sendinblue

Sendinblue is a cloud-based email marketing service that has gained popularity for its affordable pricing, automation capabilities, and integrations with third-party applications.

Here are some of the pros of Sendinblue:

  1. Affordable plans: Sendinblue offers three different pricing plans, starting at just $25/month for the Lite plan that includes all the basic features you need to get started with email marketing.
  2. Powerful automation features: With Sendinblue, you can easily create automated email campaigns to engage your subscribers and save time on manual tasks.
  3. Integrations with popular apps: Sendinblue integrates with popular applications like WordPress, Shopify, and Zapier, making it easy to connect your email marketing efforts with the rest of your marketing stack.
  4. User-friendly interface: The Sendinblue platform is designed with users in mind, offering an intuitive interface that makes it easy to get started with email marketing, even if you’re a beginner.

Cons of Sendinblue

There are a few cons to using Sendinblue as your email marketing service provider.

  1. Their automation features are not as robust as some of their competitors. This can make it difficult to create complex campaigns that target specific segments of your list.
  2. Sendinblue’s reporting tools are not as comprehensive as some of the other options on the market. This can make it difficult to track the success of your campaigns and troubleshoot any issues that arise.
  3. Sendinblue is one of the more expensive email marketing services available. While they do offer a free plan for small lists, their paid plans can be quite pricy if you have a large list or need advanced features.


ActiveCampaign offers an excellent set of features and is a great choice for businesses looking to scale their email marketing efforts. However, the alternatives we’ve discussed offer different pros and cons that might be better suited to your specific needs. All in all, there are plenty of options available when it comes to choosing an email marketing platform. Hopefully this article has given you some insight into what those alternatives have to offer so you can make the best decision for your business.