Interactive content has become more than just a buzzword—it’s a critical component in attracting and retaining audience attention. Among the most effective interactive tools available today are online quizzes. Whether you’re a digital marketer aiming to boost conversions, a course creator building engaging lessons, or a blogger looking to grow your email list, online quiz tools can offer a powerful solution.

TLDR: This article reviews the top 10 quiz creation tools designed to maximize conversions, build email lists, and enhance online course experiences. Whether you’re a course creator, marketer, or entrepreneur, this guide breaks down the features, pricing, and best use cases for each tool. These platforms simplify quiz creation with templates, integrations, and analytics. Picking the right one can significantly impact your online engagement and ROI.

1. Interact

Best for: Lead Generation & Email List Growth

Interact is a user-friendly platform tailored to help businesses build lead-generating quizzes. With drag-and-drop functionality, powerful templates, and seamless email marketing integrations (Mailchimp, HubSpot, ConvertKit, etc.), Interact is perfect for entrepreneurs who want to collect leads through personality and product recommendation quizzes.

Key Features:

  • Branching logic & conditional flows
  • Social sharing tools
  • Advanced design customization
  • Analytics dashboard

Pricing: Starts at $39/month

2. Typeform

Best for: User experience & design flexibility

Typeform stands out with its beautiful, one-question-at-a-time format. It’s predominantly known for surveys and forms, but it also enables engaging quizzes that feel like human conversations. This tool is ideal for businesses focusing on UX and brand feel.

Key Features:

  • Interactive and visually engaging format
  • Custom logic paths
  • Integrations with Slack, Google Sheets, and Zapier
  • Embedding options for websites

Pricing: Free plan available; Paid plans start at $25/month

3. Thrive Quiz Builder

Best for: WordPress Websites

Thrive Quiz Builder is a WordPress plugin offering advanced functionality for marketers who want deeper analytics and dynamic content display. It’s tailored for conversion optimization and integrates seamlessly with most email autoresponders.

Key Features:

  • A/B testing capabilities
  • Gamification and branching logic
  • Visual drag-and-drop builder
  • Lead generation focused

Pricing: Included with Thrive Suite at $149/year

4. Outgrow

Best for: Marketers & Agencies

Outgrow caters to marketers by offering diverse content tools like quizzes, calculators, and polls. Its powerful analytics dashboard and templates make it a breeze to publish professional-looking quizzes that convert.

Key Features:

  • Real-time results analytics
  • Drag-and-drop content builder
  • Marketing funnel integration
  • SEO-friendly widgets

Pricing: Starts at $22/month

5. LeadQuizzes

Best for: Website Lead Funnels

LeadQuizzes specializes in simplifying the lead collection process through highly customizable quizzes. The platform emphasizes funnel-based design, enabling users to gather data and segment their audiences effectively.

Key Features:

  • Embed code to add quizzes on any site
  • Email integrations with major CRMs
  • Result mapping & tagging
  • Data reporting and export options

Pricing: Starts at $49/month

6. Survey Anyplace

Best for: Assessment-based Learning

If you’re offering online education and need dynamic assessments with scores, Survey Anyplace might be your top choice. It excels in creating professional, logic-based assessments that can generate personalized reports.

Key Features:

  • Automatic PDF report generation
  • Advanced scoring logic
  • Offline mode available
  • Professional branding tools

Pricing: Plans start at $33/month

7. ProProfs Quiz Maker

Best for: Educators & Course Creators

ProProfs offers a powerful yet simple quiz-making interface suitable for course builders and educators. It supports both public and private quizzes, along with timers, automated grading, certificates, and more.

Key Features:

  • 100,000+ ready-to-use questions
  • Multiple question types
  • Certificate generation
  • Reports & analytics dashboard

Pricing: Starts at $20/month

8. Riddle

Best for: Publishers & Media Brands

Riddle is loved by media outlets and publishers for its sleek, interactive quiz content. It also prioritizes data privacy (GDPR compliant) and offers top-tier analytics to drive informed content strategies.

Key Features:

  • Custom branding available across tiers
  • Live team collaboration
  • GDPR tools and audience insights
  • Real-time audience segmentation

Pricing: Starts at $29/month

9. ClassMarker

Best for: Corporate & Employee Training

ClassMarker is a professional quiz platform used primarily for secure testing environments, such as employee assessments or corporate learning modules. It supports time limits, security settings, and private invite links.

Key Features:

  • Custom certificates
  • Password protection for access control
  • Instant grading and analytics
  • Multilingual support

Pricing: Free plan available, paid plans start at $39.95/month

10. Quizizz

Best for: Student Engagement

Quizizz has emerged as a game-based learning alternative ideal for engaging both school children and adult learners. With built-in gamification, leaderboards, and memes, this tool is ideal for online educators trying to make learning fun.

Key Features:

  • Interactive visuals and sounds
  • Real-time multiplayer modes
  • Ready-made question libraries
  • Google Classroom integration

Pricing: Free plan available; Premium plans start at $19/month

Conclusion

Choosing the right quiz creation tool can significantly enhance your marketing strategy, course effectiveness, and audience engagement. Each platform listed above brings its own strengths, whether you need simplicity, analytics, or stunning UX. From robust lead generation with Interact to fun learning with Quizizz, there’s a tool here to match your goals and budget.

Frequently Asked Questions (FAQ)

  • Which quiz maker is best for lead generation?
    Interact, LeadQuizzes, and Outgrow are among the top tools optimized for capturing leads and building email lists.
  • Can I use these quiz makers for educational assessments?
    Yes, platforms like ProProfs, Survey Anyplace, and ClassMarker are excellent choices for structured assessments and grading.
  • Do these tools integrate with email marketing platforms?
    Most of these quiz platforms integrate with services like Mailchimp, ConvertKit, AWeber, and HubSpot.
  • What’s the best tool for WordPress users?
    Thrive Quiz Builder is specifically built for WordPress compatibility and offers robust analytics.