Is your ecommerce business generating enough sales? If not, it’s time to step up your game and be more strategic with your approach to boost your ecommerce business sales.
Data shows that around 1.94% of ecommerce website visits lead to sales. While this can be a good number, you can gain more and get better returns with the right strategies and reliable tools.
While improving your sales process can take specific tactics, you can start simply by following the five tips below to increase your ecommerce sales.
Let’s dive right in.
1. Incorporate social media into your ecommerce website
Social media is filled with potential customers.
However, it takes more than creating a social media account for your ecommerce business to turn passive audiences and followers into paying customers.
One way of leveraging social media to boost sales is to integrate it into your ecommerce website with the following tips.
- Embed live social media videos on your site to drive more traffic and, in turn, get more sales opportunities.
- Include social media share buttons in your popular website content pieces to help increase your reach and views.
Ensure your web content, such as blog posts and corporate videos, are share-worthy for greater success.
You can always work with reliable marketing agencies with professional corporate video production services if you don’t have an in-house graphic designer or video production team.
For instance, Hockerty’s blog post includes social share buttons at the bottom that visitors can click to share the content.
- Provide social logins to your website. This way, visitors can quickly sign up or log in using their social media accounts without filling out forms and creating new passwords.
- Social logins are a convenient way for potential customers to register for an account on your website, buy your products quickly, and even enjoy exclusive offers.
- Add clickable social media icons that take your visitors directly to your social media pages and feed.
Doing so allows your visitors to find your social media profiles quickly, giving you more opportunities to connect and engage with them better and grow your sales.
Besides running social media marketing campaigns, incorporating social media into your ecommerce website can do wonders for your sales. By optimizing each stage of your eCommerce funnels, from initial awareness to final purchase, you can effectively guide potential customers through their buying journey, maximizing conversions and increasing your revenue.
2. Set your pricing based on your target customers
Pricing your products requires the right strategies to get a healthy margin and not be left behind by competitors.
The key is to develop targeted and dynamic pricing models to increase your sales while having a competitive advantage over similar ecommerce businesses.
For instance, you could optimize your prices via IP geolocation.
IP Geolocation allows you to analyze website traffic and sales based on regions or countries. It can help you understand the various pricing breakdowns that customers in specific locations prefer.
Remember to factor in geographic pricing dynamics, such as tax rates in each location or region.
Additionally, research your competitors’ pricing, including their pricing strategy.
It’s a useful approach whether you sell ecommerce products like women’s apparel or Software-as-a-Service (SaaS) such as sophisticated compliance software.
Understanding your competitors’ pricing can help you price your products appropriately.
You’ll avoid pricing your products too high that your customers prefer other brands over yours or too low that you don’t get good margins, returns, and sales.
3. Leverage scarcity to get people to act on your offers
One of the most effective ways to get website visitors to buy and purchase more is to leverage scarcity.
People are more likely to buy when they think they’ll miss the chance and run out of the item if they don’t purchase immediately.
You can use the Fear of Missing Out (FOMO) to increase your sales.
For example, display the number of stocks left or “limited stocks” on your product pages to entice shoppers to buy now before it’s too late.
Global online marketplace Wolf & Badger’s product page below is a classic example.
The specific product shows “Low stock,” which can help entice shoppers to buy immediately.
You can take this further and drive the point home by announcing dwindling stock levels for your popular products via email marketing, social media, and other channels.
Tracking and displaying your product’s stock levels can be quick and easy with reliable solutions such as ExportYourStore.
The solution lets you automate exporting and syncing your products from online marketplaces such as Amazon and eBay.
Learn more about the solution from this comprehensive review of ExportYourStore.
Another tactic is to highlight the number of customers who viewed or purchased your products.
It’s a great way to evoke a sense of competitiveness among potential buyers, increasing your sales opportunities.
4. Display your best selling items
Get shoppers excited about popular and trending products from your store by creating a best sellers list.
It’s an excellent way to entice customers to buy products that many people also want to get their hands on.
A best sellers list also promotes your popular items, which helps boost your sales opportunities.
Dive into your ecommerce website data to determine your popular products.
You can label each product as a best seller on their product pages or create a specific category for your highest-selling items.
Update this accordingly to ensure your information and promotions are accurate and up-to-date.
5. Recommend related products
Suggest value-adding or related items on your product pages.
Doing so can encourage shoppers to buy more products, getting you more sales.
Fashion brand Ralph Lauren nails this by displaying a “Complete The Look” section on its product pages.
The strategy works best with fashion items and clothing.
It can encourage customers to buy more products since they can see how all the items could work when worn or used together.
That said, be sure to include photos showing all the products and recommended items in one frame to sell the look.
Drive more ecommerce sales with the right strategies
Boosting your ecommerce business sales doesn’t happen overnight.
However, you’ll have more chances of succeeding if you adopt the right strategies, use the best-fitting tools, and do the hard work.
Hit the ground running and jumpstart your efforts to increase your ecommerce sales with this guide’s tips.
