In today’s hyper-competitive travel industry, first impressions count. A unique and captivating logo can tell your brand’s story at a glance, whether it’s about relaxation, adventure, or culture. If you run a travel or tour agency, having a professionally-designed logo is crucial to stand out in the crowded marketplace. But don’t worry—thanks to modern tools, you don’t always need a design degree (or a big budget) to create a stunning logo.

TL;DR:
Choosing the right logo tool can help your travel or tour agency convey trust, excitement, and uniqueness. From AI-powered generators to feature-rich design platforms, there’s a logo tool for every need and budget. Canva and Looka shine for ease of use, while Adobe Express and LogoMakr offer more granular control. Keep reading to find the one that fits your brand’s personality and goals.

1. Canva – Best All-In-One Design Suite

Why we love it: Canva is arguably the most user-friendly graphic design tool on the market. With its vast collection of templates tailored for travel businesses, creating a logo that embodies your brand is straightforward, even for beginners.

Canva offers:

  • Drag-and-drop interface
  • Thousands of logo templates
  • Access to a rich library of icons and images
  • Collaboration features for teams

You can begin for free and upgrade for premium features. Bonus: Canva also supports printing and social media planning, making it an all-in-one branding hub.

2. Looka – Best AI-Powered Logo Generator

Why we love it: Looka blends artificial intelligence with user control, allowing you to craft logos tailored to your travel agency’s style. It asks questions about your brand—like colors, styles, and icons—then produces multiple logo options instantly.

Looka provides:

  • AI-generated logos based on your preferences
  • A complete brand kit with fonts and colors
  • Logo files suitable for print and web
  • One-time payment for full ownership

This is perfect for startups and budget-conscious agencies needing professional results fast.

3. Wix Logo Maker – Best for Wix Website Users

Why we love it: If your travel business already uses Wix for its website, this logo tool is a no-brainer. Seamless integration means your branding will look consistent across your site and other channels.

Wix Logo Maker offers:

  • Intuitive AI wizard to generate logo designs
  • Customization of color, font, and icons
  • Downloadable high-res logo files
  • Option to add directly to your Wix website

Its AI prompts make it easy to get moving fast, but you’ll appreciate the ability to fine-tune your design later.

4. Adobe Express Logo Maker – Best for Advanced Customization

Why we love it: From the creators of Photoshop, Adobe Express offers a free logo maker that punches above its weight. It’s ideal if you crave more creative control without diving into the full Adobe Creative Suite.

Key features include:

  • Hundreds of templates with rich visual appeal
  • Seamless transition to other Adobe tools
  • Transparent PNG downloads for flexible use
  • Mobile-friendly interface

While it may not be the fastest option due to its extensive features, Adobe Express shines for travel brands that want something truly distinctive and polished.

5. Tailor Brands – Best for Branding on Autopilot

Why we love it: Tailor Brands doesn’t just stop at logos—it offers a full suite of branding solutions, making it ideal for growing agencies that want to keep all design elements cohesive.

Tailor Brands delivers:

  • AI-generated logo suggestions based on industry and preferences
  • Business card, social media kit, and website builder add-ons
  • Scalable vector formats (SVG, EPS)
  • Consistent brand tools for every platform

This tool is especially useful for entrepreneurs planning to build a recognizable brand across digital and print platforms.

6. Hatchful by Shopify – Best for Quick and Free Solutions

Why we love it: Hatchful is a free and nimble tool aimed at entrepreneurs who want a stylish logo in minutes. Although it’s created by Shopify, it works for any business type, including travel agencies.

With Hatchful, you get:

  • Quick logo generation based on selected styles
  • Customizable fonts and colors
  • Logo packages for social media platforms
  • Completely free to use

If you’re just starting out or experimenting with different brand ideas, Hatchful makes an excellent launchpad.

7. LogoMakr – Best for Hands-On Designing

Why we love it: LogoMakr favors users who relish the design process. Its uncluttered canvas and vast icon library let you build your logo from scratch with precision.

Top features include:

  • Searchable icon database with over a million graphics
  • Easy drag-and-drop editor
  • Free downloads for low-res logos
  • Affordable options for high-res files

This tool is great if you have a clear vision but don’t want to invest in full software like Illustrator.

8. DesignEvo – Best Template Variety

Why we love it: DesignEvo specializes in ready-to-edit templates. With over 10,000 categorized options, travel agencies can quickly find styles that suit luxury tours, adventure brands, or cultural experiences.

Expect features like:

  • Massive logo template collection
  • High customization flexibility
  • Download options from basic to high-res
  • Cloud-based storage for designs

The ability to start off with a strong base design is especially useful for those without a design background but who still want their logo to stand out.

Final Thoughts: How to Pick the Right Logo Tool

Not sure which one is right for you? Consider these three questions:

  1. What’s your budget? Free tools like Hatchful and LogoMakr are great for startups, while premium tools like Looka and Tailor Brands offer full branding kits.
  2. Do you want control or speed? If you want hands-on control, go with LogoMakr or Adobe Express. For automation, Looka or Wix Logo Maker are better fits.
  3. What else do you need? If you’re managing your whole brand identity, Canva or Tailor Brands can handle design consistency across platforms.

No matter which platform you choose, your travel agency’s logo should be a gateway to the exciting adventures you sell. Prioritize creativity, align it with your brand story, and choose a tool that empowers—not limits—you.

Ready to start designing? Your dream logo may be just a few clicks away.