Every blog owner should make sure to optimize images before publishing them. Images are a crucial part of any blog, and optimizing images can boost your blog’s efficiency. Image optimization helps to increase your blog’s page speed, optimize load times, and improve your blog’s SEO.

Image optimization involves compressing and resizing images, reducing image dimensions, and using different image formats for better performance. That’s why optimized images are also vital for eCommerce stores. In a world of increasingly shorter attention spans, capturing and engaging shoppers online is becoming more difficult. To combat this challenge, retailers should explore new ways to drive traffic to product pages and capture their consumers’ attention.

Image optimization tools are one strategy that can do just that. They optimize the size, quality, and resolution of product images, enabling shoppers to quickly and easily find exactly what they’re looking for.

Best Image Optimization Tools

1. ShortPixel

All the features you need to optimize your WordPress images and boost your website’s performance are included in ShortPixel Adaptive Images. ShortPixel’s signature compression algorithm helps you reduce the image file size by up to 90% without apparent loss of quality, and you get access to a plethora of features and functionalities.

To begin with, the plugin offers you access to a certain picture CDN (Content Delivery Network), a network of servers scattered around the world. When a user attempts to view your website, it will transmit the photos from the geographically nearest server, reducing latency.

Additionally, they offer a clever cropping option that will dynamically crop and resize the photographs based on the size and quality of the visitors’ screens. Therefore, a laptop will give visuals that are 640 x 480. On the other hand, images with a resolution of 300 x 225 pixels will be displayed if they are being viewed on a mobile device.

2. Smush

You can resize, optimize, and compress every image directly from your installed copy of WordPress with the free WordPress plugin Smush created by WPMU Dev. You don’t have to absolutely anything as WPMU Dev’s servers handle everything. For all of those less tech-savvy, this means the extra work won’t burden your servers.

This WordPress image compression plugin has several great features, including the ability to bulk compress photos and Lossless compression. Smush ranks among the first in tests and benchmarks for both speed and quality. This is the WordPress image optimization plugin that has won several awards and has consistently been a community favorite.

4. TinyPNG

One of this tool’s biggest selling points is just how fast it is. Simply drag & drop or upload your image, and it will start compressing right away without any complicated settings or other distractions. When the procedure is finished, you immediately receive the download link and information about the compression.

Smart picture compression is also available if you choose to use TinyPNG. It works well, and it’s blazing fast. Both the JPEG and PNG file formats are supported. By using the “quantization” approach, it blends colors in your image that are comparable. The file size can be reduced by up to 70%.

5. Imagify

With over 300,000 active installs, Imagify is a well-liked and effective WordPress plugin for image optimization. In terms of optimizing images for your blog, this plugin provides you a lot of control and freedom.

You have three options for picture compression with Imagify, ranging from lossless to lossy techniques. This provides you a lot of options when trying to strike the proper balance between image quality and size. When a picture is optimized, the choice to convert it to WebP format is also available.

Additionally, the plugin is compatible with all widely used picture file formats, so you shouldn’t see any compatibility problems. You even have access to an image resizer that you can be used in the WordPress backend to modify the picture’s proportions.

6. EWWW Image Optimizer

The EWWW Picture Optimizer is another outstanding choice on this list of the finest WordPress image size and compression tools. It offers unique integrations with numerous widely used plugins that you are almost certainly already using.

The EWWW Image Optimizer has no performance restrictions and no file size restrictions. It is among the top WordPress image optimization plugins accessible as a result of this. The ability to optimize photos using free tools on your own server or via specialized servers that use the best technologies available in lossless or lossy mode is this plugin’s most distinctive feature.

7. Optimizilla

Optimizilla uses lossy image compression to reduce both JPEG and PNG files to the smallest possible size. The visual quality is up to you. All there is to do is choose the desired picture quality using a handy slider, and thumbnails for the quality setting you have chosen are displayed side by side.

You can thus accurately predict the size and appearance of the image after compression. This is a really useful tool since it allows you to decide how much emphasis should be placed on file size versus image quality.