Online business has come a long way since its beginnings. E-commerce was a nascent market only ten years ago, which now dominates. Everything has changed with the development of technology, primarily smartphones. That has changed the ways we access online content. Classic stores are increasingly faced with either introducing an online sales option or disappearing.
Big chains in America experienced a defeat in the battle for consumers for Black Friday. They were defeated by online stores, above all Amazon, through which 50% of purchases were made during this day. Jeff Bezos is now on the list of the richest people in the world. He is sitting on $100 billion for a reason.
What is eCommerce
The online store is a website where products and/or services can be purchased online. Such a store is also called a web shop or online store.
We believe that some of you have already used the services of the largest online stores in the world, such as aliexpress, amazon, eBay, and others.
Just as traditional businesses have a store as a point of sale, Internet stores have a website. And when it comes to Internet stores, they require more serious creation than other presentations, and therefore we need administration.
MARKETING
To be successful in online shopping as a company, you need to give great importance to marketing. Namely, a webshop does not guarantee that you will have the presence of customers nor that they will buy your products. Marketing campaigns have been proven to increase sales of goods/services. So, you need to hire an agency or ensure that your staff is adequately trained for Google, Facebook, Instagram, and other online promotions.
SIMPLE PAYMENT PROCEDURE
One of the best ways to increase sales is to make the checkout itself simple – after all, it’s where the visitor finally becomes a customer. Customers love simplicity, so this is one way to attract them, and they are likely to become repeat customers.
WEBSITE QUALITY
The quality of an online store must rest on ease of navigation, search, and filtering. It includes fast page load time, quality design and photos, product reviews, related products, and easy store navigation. For anyone who buys online, one of the most important things is a simple way of finding the product they are looking for and a simple purchase without registration.
CUSTOMER SUPPORT
Customer support is crucial. This can be the key to retaining and attracting new customers. Even with the widespread social network – word of bad customer experiences will spread quickly. It is essential to respond to customers quickly, a maximum of 1-2 hours.
TECHNICAL SEO
Technical SEO is important for every site, but it is doubly crucial for web stores due to its many pages. The greater the number of pages, the greater the possibility of optimization problems. In addition, online stores do not have as many backlinks, which makes ranking even more challenging.
Measure your results on the online store at least weekly. This way, you will know in the best way what you need to do in the coming days, and what things you can change to improve the operation of this online environment.
Conclusion
If you are engaged in sales and do not own a web store, you are already lagging behind your competition. With an online store, the market expands considerably, because that way you become competitive in your country, region, and even the rest of the world, while with a store alone, your influence is limited to local places. We have listed a few ways to make your web store as successful as possible.
I used to write about games but now work on web development topics at WebFactory Ltd. I’ve studied e-commerce and internet advertising, and I’m skilled in WordPress and social media. I like design, marketing, and economics. Even though I’ve changed my job focus, I still play games for fun.