It’s a huge question that isn’t answered definitively. For example, a software as service (SaaS) firm that is using a monthly subscription model will offer a significantly more atypical retention percentage than an accounting company that runs 90% of its business during a single month.

Suppose you own an accounting company, are skilled at your job, and have a decent CRR. In contrast, when you run a retail store, there’s a chance that you won’t have the same number of repeat customers as compared.

How to Increase Customer Retention Ten Tips for Improving Retention

There are a variety of things your company can do to create a favorable environment for your current customers to keep turning their eyes away from your business.

It is important to work on building positive relationships with your clients and bringing your team together around the objective of maintaining as many customers as feasible.

Let’s examine ten strategies to retain customers that you can implement now.

1. Develop Customer Loyalty

Customers, who trust your brand will most likely return to doing business with you? So, building loyalty among customers should be your primary goal to increase customer retention.

Develop a loyalty program for customers to reward loyal customers and motivate them to make purchases. For instance, in the B2B industry, it could be a VIP plan for your most loyal customers.

2. Be in Constant Contact

Hello sign

One of the most important aspects of any partnership is keeping in contact with and paying attention to what your partners say to you.

This is true for customer retention too. Customers who regularly interact with you think that your company values them, which is why they reward them with increasing loyalty to your company.

3. Utilize Various Channels for Communicating With Customers

Excellent customer service is the one that responds immediately. At the very least, 90 percent of customers agree with this. This number should be enough to think about how you can guarantee that you have a constant source of service.

Modern technology means you can significantly improve your client experience by sending them emails, assisting your customers via live chat or chatbot, and, of course, interacting with them via social media.

4. Manage Expectations

Another way to keep the most customers would be to figure out a routine of fulfilling their expectations. The first step is to just make sure you know what customers expect of you, e.g., by conducting surveys with your customers.

Honesty is the best way to conduct business. Be realistic in your customers’ expectations, and avoid making unrealistic promises. Instead, be focused on the achievable goals.

5. Measure Performance

Progress chart

It’s no surprise that your customer retention rate must be controlled so that you know what causes your customers to leave and what you can do to increase customer retention.

But, retention of customers and churn rates aren’t the only metrics to be monitored frequently. It is essential to keep track of your customers’ overall satisfaction and study how they interact with the business throughout the entire sales cycle.

Telephone, email, social media, in-person communications, and the recorded feedback of customers, from conversations to survey responses, should be recorded to assist you in understanding the areas for improvement. Additionally, the data will help your business understand how to address the most prevalent problems with service.

6. Make Sure Everyone Is on the Same Page

After you’ve established expectations for your customers and goals for your team, you can adjust your goals to meet them. If you’re trying to surpass your customers’ expectations, ensure that everyone on your team is informed about it and has the help they require.

As well as getting everyone on the same page to manage expectations, they should also be aware of the goals you have set. Inform them of the reasons why retention of customers is crucial to your business’s bottom financial results. Consider the positive advantages of loyal, happy customers. Give them scenarios to ask them to come up with strategies to create loyal customers.

7. Provide Customer Service Training

Customer service agents

Training team members on how to convince customers to continue to come back should not be limited to theories. Your team requires techniques to use. So, you must provide specific training (similar to training employees in your sales department) to help each employee improve their interactions with customers and customer service.

Through these kinds of education, you can give employees the tools they need to increase the loyalty of your customers without spending a lot of money – all of this training will require huge expenditures for your company.

8. Make an Incentive Program Available to Employees

As you reward your loyal customers, It is essential to establish an incentive program that will reward your employees who have made your clients feel satisfied. It doesn’t have to be complicated or extravagant. The following examples should be sufficient:

The most important aspect of an incentive plan is to inform the other employees know why their coworker is being acknowledged. Define how their actions contributed to more sales, retaining customers, etc., so that they be role models for others to emulate. Moreover, incorporating the provision of coworker conflict resolution services as part of your incentive plan demonstrates a commitment to fostering a positive workplace culture, ensuring that employees not only receive recognition for their achievements but also have access to resources for resolving conflicts constructively, promoting overall team harmony and productivity.

9. Plan for Improvement

It’s impossible to increase customer retention rates without creating an improvement strategy that includes:

  • Staff members trained on how to interact with customers
  • Implementing programs for engagement that are anticipatory
  • A rapid assistance team to handle customer complaints
  • An innovative social media program to respond to the media

10. Choose to Adopt a CRM

Man looking at open laptop

As you can see, increasing the retention rate of customers will require your time and a multi-task approach: you’ll need to maintain regular contact with customers and provide prompt support and follow-ups.

You’ll also need to monitor how they interact with you as a business, evaluate your team’s involvement in this process, and so more.


Every business is impacted by losing customers. Sometimes it’s beyond your control. Monitoring your CRR can provide valuable insight into what you can do to improve the situation.  Things such as outstanding customer service can make your product simple to use.

It should also be easy to purchase. The process only takes just a few seconds, so ensure you’re on top of it. Addressing problems as you find these will keep your customers content and returning.