What Exactly Is an SEO Strategy

Two women working together


A search engine optimization strategy is a plan of action that firms use to increase their ranking on search engine results pages (SERPs). This may be accomplished through optimizing website content, constructing backlinks, and enhancing the overall site user experience. By implementing an efficient SEO plan, businesses may better position themselves to attract more organic traffic from search engines.

An efficient SEO strategy takes into account a variety of criteria. Keyword research is one of the most crucial. To optimize your website for relevant keywords, you must first understand what customers want when entering those phrases. This procedure may be aided by various tools, including Google AdWords Keyword Planner and Moz Keyword Explorer.

Once you’ve compiled a list of relevant keywords, you can begin incorporating them into your website’s content. This covers both on-page optimization, such as employing keywords in headlines and throughout your content, and off-page approaches, such as link building and social media participation. By approaching SEO holistically, you can guarantee that your website is seen for all relevant queries.

What Exactly Is SEO

SEOs are persons that improve websites to help them rank better on search engine results pages (SERPs) and attract more organic traffic. An SEO is a highly qualified content strategist that assists businesses in identifying possibilities to answer inquiries about their specific sectors.

An SEO strategist may specialize in one of three forms of SEO:

  • On-page SEO: This SEO focuses on the content on site pages and how to optimize it to improve the website’s ranking for specific keywords.
  • Off-page SEO: This SEO focuses on links to the website from other websites on the internet. The quantity of backlinks a site has from reliable sources aids in developing trust with search engines.
  • Technical SEO: This SEO focuses on the backend infrastructure of a website, such as a site code. This position is critical for ranking because Google values technical setup equally as much as content.

Remember that every organization has distinct goals. Thus it is an SEO’s responsibility to research their market, identify what their consumers care about, and build a plan that provides them with what they want. We’ll go through some actions you can take to guarantee your SEO strategy is successful.

Five Steps to Developing a Solid SEO Strategy

To establish an effective 2022 SEO strategy from the beginning, follow these steps.

1. Investigate Emerging Search Trends

Person working with SEO tool

As Google continues refining its algorithm and ability to determine what content searchers are looking for, Jeff Riddall, Senior Product Manager at OneLocal, advises all businesses to focus on optimization around topical groups of intent-based keywords at each stage of their customer’s journey.

“Small companies should seek keyword possibilities and content gaps where they may give value by addressing particular client concerns,” he adds.

Furthermore, Riddall recommends small companies introducing e-commerce via Shopify, Amazon, or other similar platforms to become aware of what is required to optimize their product pages in these settings and the content needed to complement and promote their items.

“Modern SEO is all about optimized content marketing,” he continues, “and those that can supply their consumers with timely, relevant information and answers to their product-related inquiries are most likely to boost their visibility in search.”

2. Carefully Plan Your Content

Clarentino Aduk, Managing Director of Clarins Online Marketing, advises local companies to begin publishing content on their website regularly if they aren’t already.

“They need to stop thinking like a local business and start thinking like a media organization,” she says. “SEO is a lengthy game,” explains SEO specialist Anatolii Ulitovskyi, “but it’s possible to improve the pace with the correct strategy and execution.”

“In your content strategy, go deep rather than broad.” Create authoritative content. According to Sidharth Iyer, Head of SEO at results, “localization is critical for discoverability.”

“Be the thought leader in your field and exhibit your skills,” he says. Trust signals will help gain power. Obtain those recommendations, testimonials, and industry recognition. In your message, sales process, and customer journey, prioritize accessibility, inclusivity, and user experience.”

Rebekah Conway, Content Executive at Sweet Digital, advises small companies to adopt a comprehensive strategy. “Connect your email, social, PPC, and content initiatives to boost reach and engagement and the likelihood of campaign objectives being accomplished,” she adds.

3. Produce Your Content

You now know what keyword(s) to target and the sort of content you want to rank for. Assume you want to rank for “how to brew an espresso,” and the top results offer a step-by-step guide.

To compete, you should also build a list using the “how to prepare an espresso” keyword and related keywords like “espresso foaming” and “types of espresso beans” — in other words, add extra material to your website that is useful to the searcher.

Engaging with content writing experts such as Ivory Research will not be unnecessary. Higher related keywords would imply more chances of being discovered, even if they weren’t searching for your prime keyword.

4. Improve Your On-Page SEO and Keyword Use

Keywords written in wooden letter blocks

Adding your main keyword once per 100 words or so is best. As a result, you should utilize it roughly ten times in a 1,000-word blog article.

In addition, include your primary keyword in critical places like the Title Tag, H1 tag, and other headers, as well as the first and final 100 words of your post.

Additionally, include photos with keyword-based names (“espresso.jpg”) and Alt descriptions (“Barista producing an espresso.”).

5. Create Links

Without backlinks, even the most proper on-site SEO would be ineffective. If the top 100 websites in the world all link to a page about “espresso,” but that page has mediocre on-site SEO optimization, it will still outrank your flawless on-site SEO page with only two backlinks from low-quality sites.

And the tried-and-true method for obtaining high-quality backlinks is old-fashioned: cold outreach. Send personalized emails to every relevant website, influencer, and blog you can think of, requesting a backlink.

Guest writing, generating a better value resource (so they’ll link to your page instead of another), or simply identifying mentions of your brand that don’t currently have a backlink may all result in backlinks.


SEO is a complicated and ever-changing industry, but by implementing the five stages stated above, you can lay the groundwork for a successful SEO campaign.

Regular keyword research, tracking your progress, and making adjustments along the way can guarantee that your website remains high in search results and attracts more people.