We all know that a good search engine ranking is one of the most important aspects of your marketing. Being the first one on Google’s list is the best marketing you can ever imagine.
To achieve this goal, many have put their heads and their fingers together in the hope of cracking the code. A game of SEO battleships has risen between digital marketing experts and the Google team. Ever since then, Google’s guidelines and algorithms have been changing in the hope of creating the fairest ranking.
And while there have been a few phases of this competition, the conclusion is that the only way to get to the top is by continuously creating informative and relevant content that interests your audience.
This of course means that content creation has become a mighty fierce competition. But fret not, we have a few tips that will help you stand out from the rest.
There are a lot of different metrics that go into ranking your website such as different metrics of trustworthiness, availability on other devices, and user interaction. All of them however, can be affected by creating valuable content that follows Google’s guidelines.
These metrics can tell you what you need to work on to please your audience more. For example, watching different user interaction metrics can lead you to create content that is easier to interact with.
Here are some user interaction metrics that influence SEO.
1. Waiting Time
Waiting time is also known as “long clicks”. It tracks the amount of time users spend on a certain page.
This metric is fairly straightforward: the more time people stay on your website, the higher the pages appear in the search engine rankings.
2. Click-through rate
You probably already know what click-through rate means. But in case you don’t, click-through rate refers to traffic coming from search engine results pages.
3. Return visits
A user interaction metric that doesn’t get mentioned enough is the return visit metric.
Returns visits mean that your site is continuously providing informative content or solutions and that it is not an overnight success.
Google puts a lot of value on return visits and always rewards brands that are trying to stay in the long run.
What to do with the metrics
So once you get your content creation rolling it’s going to be important to keep an eye on these metrics and nurture the ones that are falling behind. And how do you do that?
Well, you should always put focus on having top-quality content, especially content that is interactive.
In contrast with the “bookish” type of content most people associate copywriting with, there are a lot of interactive content solutions present on the web now.
Simply put interactive content is any kind of content that encourages interaction with the audience rather than the passive consummation of information or entertainment.
Most creators skip interactive content creation deeming it too complex and time-consuming, because somehow, it has picked up the label of needing too much investment.
This cannot be further from the truth because there are myriads of interactive content ideas that are easy and cheap to produce, stuff like basic polls or quizzes, just to name a few.
Ideas like these allow the user to give input. For example, answering a quiz or voting in a poll can really bring home a sense of participation.
Another idea that is getting popular by the day is infographics. An infographic is considered as a collection of images and text that gives an overview of a topic.
Infographics are great for conveying informative content and they are often used for depicting data regarding certain storylines.
Tools for creating interactive content
When it comes to creating different kinds of interactive content, there are companies that specialize in this area. So let’s get to know some of the most popular ones.
Visme is mostly used for bigger projects that are created in schools and universities.
It can best be described as a versatile content creation tool that allows anyone from an independent creator to a content creator working in a major company to convey their ideas into engaging presentations, infographics,
documents, videos, graphics, or something completely different.
Vengage aims to create tools that can be used by users who have minimal knowledge of creating infographics.
Simplicity and user-friendliness are their focus which means they make creating infographics a simple and fast process for all you busy bees out there.
With Vengage you will save time thanks to all the amazing ready-to-use templates, but you will also be able to let your creativity run free since it lets you create an unlimited amount of visualizations.
Qzzr is a tool for creating online quizzes. So if you are looking for a tool of that sort, this is one of the most popular ones right now. But not only that, this tool also aims to generate leads.
After a quiz is completed, you can set up a redirection to a certain offer. That way you can link Qzzr with your sales funnel.
MapMe is a great tool for creating interactive maps. With MapMe you can create interactive, 3D maps with images and videos.
This is an ideal tool if you ever thought about creating treasure maps and if you want to spice up any kind of map journey.
LeadQuizzes is another tool for creating quizzes, but it is just as great at creating surveys.
It caters to marketers and businessmen by presenting itself as a tool for increasing leads through interactive content like quizzes and surveys.
It is somewhat similar to Qzzr, but with a bigger accent on the business side of things.
Creating interactive content is not a big deal, and there is no reason to be scared of it.
The internet is full of tools that need differing degrees of competence and that have different ways of functioning, not to mention the fact that today, there is a tutorial for everything.
This means that you have no excuse for creating boring content that does not engage your audience.