Social media can be a tricky place to navigate. On one hand, it gives you the opportunity to connect with your customers and potential customers in ways you never could before. On the other hand, social media comes with a unique set of dangers — chief among them being negative comments on platforms like Twitter, Facebook, and Instagram.

Social media is home to some of the most brutal feedback in all of marketing. You have probably heard horror stories about companies who put their necks on the chopping block by posting stupid things on social media. The danger is real: just check out any news feed on any given day and you’ll see what we mean.

It doesn’t even have to be that big of a mistake for these trolls to come out with knives ready to slash into anything they see that’s weak or exposed in any way. It might not seem like much right now but trust us when we say that this will hurt your business later on if you let it go too far without taking action fast.

The Risks of Negative Comments on Social Media Platforms

Social media icons on phone

Negative comments on social media platforms can not only damage your brand’s reputation but can also cause your audience to lose interest in what you have to say. Your social media reputation is just as important as your website’s reputation, and negative comments on social media platforms can cause a lot of damage.

Negative comments can also lead to decreased traffic, decreased conversions, and even lost revenue if they are not dealt with in a timely manner. Because of how easy it is for anyone to leave a negative comment on social media, you need to be extra careful about what you post and how you respond to comments.

It is important to remember that even one negative comment can have a big impact. Since social media is very easy to access and can be seen by a large number of people, it is likely that one negative comment can make a lot of people see it. In fact, a single negative comment can have more impact on your brand than hundreds of positive comments.

The Dangers of Ignoring Negative Comments on Social Media

The longer you wait to respond to negative comments the worse it will get. The best thing you can do is respond to these comments quickly and with tact. Ignoring negative comments that start on social media is like turning a blind eye to a serious issue–it will get worse.

Ignoring these comments gives these people the power to continue saying what they want and it can get worse as each comment increases in negativity. Ignoring negative comments also gives the person who left the comment the power to affect your brand negatively. This can lead to decreased traffic, decreased conversions, and even lost revenue.

Ignoring these comments also leads to your social media followers seeing that you don’t care about what they have to say. This could lead your followers to not trust you and not want to purchase your products. Ignoring negative comments can also cause a lot of damage to your brand.

This can lead to your followers losing interest in what you have to say and them not trusting you anymore. This could lead to decreased traffic, decreased conversions, and even lost revenue.

Three Steps to Take When Dealing With Negative Comments on Social Media

Woman stressed at work desk

Step 1– First, let the comment sit for a while: Every social media platform has a way to report comments and posts. Make sure that you do this with the negative comment. If it’s something that violates the terms of service for the platform then the post will be removed automatically.

Step 2 – Next, determine if the comment is actionable: This is a fancy legal term but it simply means that the comment is something that you can actually do something about — like a false advertising claim, for instance. If it’s something that is actionable but not false then you need to think carefully about how to respond to it.

 Step 3 – Next, respond tactfully: This is where having a social media policy comes into play. You should have a social media policy to cover everything from what is allowed to post on your page to how you plan to respond to negative comments. – You can even consider adding a section in your social media policy that explains the steps you plan to take when dealing with negative comments so that everyone knows what they are supposed to do.

Finally, remember that you don’t have to respond to every single comment.

Two Steps to Take Before You Respond to a Negative Comment

Step 1 – Look at the comment closely: Before you respond to a negative comment, make sure that you look at it closely. If there is anything that is false in the comment, you need to respond to it first. This is the most important thing that you need to do before you respond to any negative comment.

Step 2 – Read your social media policy: You need to make sure that the negative comment violates your social media policy. If it doesn’t, you don’t have to do anything about it. If it does, you need to respond to it.

Steps to Take When You Decide to Respond to a Bad Comment

Man using a laptop

  • Ask yourself if there is anything false in the comment: If there is something false in the comment, you need to respond to it right away. This is the most important thing to do.
  • Respond to the comment: After you have responded to the false part in the comment, you need to respond to the comment as a whole. You need to respond tactfully and kindly.
  • Respond to the post: If the comment is on a post and not your page, you need to respond to it on the post. You also need to respond to it on your page if the comment is on your page.


Social media is a powerful platform, and it can be used to do a lot of good, but it can also be used to do a lot of bad. With that in mind, it is important to stay on top of any negative comments that appear on your feed.

The best way to do this is by having a social media policy that you can refer to in any situation where you are not sure how to proceed. It should also include steps you can take when you receive negative comments as well as what to do when you want to delete a comment.