The internet is the biggest source of information that we have today. We use it on a daily basis, without even thinking about all the things that it can offer. One of the possibilities is promoting yourself, your company, your product, or anything that you thought might be a good idea. It is a whole new market that we never thought about.
In recent years, digital marketing became the biggest and most profitable marketing technique. Everyone uses the internet to promote their companies, products, or services. But, what is digital marketing?
Digital marketing is a part of marketing that focuses on the promotion of products and services over the internet. Marketers are using online-based technologies to promote the aforementioned products and services. Its development in the 1990s and 2000’s changed the way businesses use technology for marketing.
With time, digital marketing transformed into a combination of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, social media marketing, email direct marketing, and much more with the sole purpose of targeting the web-surfing public. Now, digital marketing has spread onto the non-internet channels that provide digital media such as television, mobile phones, and callback/on-hold ringtones.
This is what digital marketing is today. In just a few years, it became demanding and complicated because the trends of how to promote something and target the right audience are shifting day by day. Thankfully, there are a lot of guides on how to do it right, and in this article, I will be mentioning some of them so you can get started on promoting your products and services.
1. The ClickMinded Digital Marketing Strategy Guide
If you’re really into the idea of promoting online, The ClickMinded Digital Marketing Strategy Guide is THE book to check out. It’s a comprehensive resource that will guide you through developing social campaigns, content strategy, and email marketing.
This book will teach you how to launch email marketing and social media campaigns, how to build a content plan, get profitable paid ads, and it will show you methods for increasing organic traffic from search engines (Google, Yahoo, Bing, etc.).
This book has content strategies that are designed to make a profit, and are not just putting out posts in a spammy way. It’s written so simply so that anyone can understand what they’re saying, and the fact that it has the Minecraft/Nintendo aesthetic to it makes this e-book even more interesting.
And, the best part is that it’s free. Meaning the future is just a few clicks away, so do not miss out.
2. Paid and Earned: The Two Sides of Influencer Marketing
With the constant increase in popularity, influencer marketing developed into a unique and profitable marketing strategy. This book is a guide from A to Z and it explains everything: the fundamentals of influencer marketing, the three types of influencers and their differences, the positive and the negative sides of earned and paid influencer marketing strategies, how that type of advertising came to be, how it is marketing hyper-targeted audiences and how your product can profit from it.
The author, Jay Baer, is a motivational business growth expert on marketing, and so far he has written six best-selling books, so he knows what he’s talking about.
3. Content Marketing: The Ultimate Beginner’s Guide to What Works
Well, the title says it all. In this e-book you will learn the importance of content marketing, how it has changed over the years, examples of companies that are doing it right, the symbiosis between content marketing and SEO, why your brand needs a style guide, how to create content with a purpose and what type of content you actually can create.
Vikas Agrawal, James Brockbank, Anna Crowe, Viola Eva, Danny Goodwin, Julia McCoy, Maddy Osman, Kevin Rowe, Brad Smith, and Shelley Walsh are all expert authors and they all contributed in writing this book, and it’s also free.
4. The Beginner’s Guide to SEO
Search Engine Optimization (SEO for short) is the practice of increasing both the quality and quantity of website traffic. And this guide has all the information you need when it comes to SEO.
It explains how search engines work, what crawling, indexing, and ranking mean in SEO, the difference between technical and on-page SEO, keyword research, link building, and how to measure and track the success of an SEO strategy. The e-book is completely free and they have a PDF that you can download and read anywhere.
5. How to Reach and Engage Your Audience on Facebook
This ebook brought to us by HubSpot is the ultimate guide on how to start Facebook advertising and help your business. The idea isn’t new, nor is Facebook, but there is still a lot that the vast majority of Facebook users do not know.
For instance, Facebook has 1.56 billion daily active users, with the average user spending 60 minutes per day on the platform, and despite all of this, only 48% of marketers think that advertising on Facebook is effective. How is that? Well, as I’ve said before, many people think they know how to use Facebook as a site for business promotion, but with this book, you can learn the secrets that the 48% already know.
You will learn the value of Facebook ads, the audience-building tools and strategies, the right Facebook ad type for your goals, and how to maximize reach and lead generation using ads.
There are a lot of different ways to go about digital marketing and the best thing would probably be to learn about each of the different ways, thus the best choice from this list would be The ClickMinded Digital Marketing Strategy Guide. It has all the content that you want and need all summed up into one book. And the best part of it all is that it’s totally free.