Email is widely regarded as one of the most successful methods for promoting products and/or services. Email marketing refers to the advertising of products and/or services by electronic mail or email, i.e., delivering a marketing message to potential customers via email.

Because this type of electronic communication is direct communication, it is classified as direct marketing. Email marketing allows you to develop strong relationships with clients by sending greeting cards or gift vouchers on their birthdays and other occasions. You may improve sales while also building consumer loyalty in this manner.

To launch a successful e-mail campaign, you’ll need email addresses, which you can buy or gather. Purchasing e-mail addresses are not always the best solution because purchasing personal information is illegal in some places. Furthermore, the owners of the email addresses you purchased did not freely provide their addresses. Thus, it is unlikely that they will ever view your e-mail or be interested in what you are selling.

Email automation software streamlines the outreach process for businesses by integrating seamlessly with LinkedIn scraping tools, allowing them to effortlessly nurture leads and build valuable connections through personalized, automated email campaigns. Using a dedicated cold email software like GetProspect can significantly enhance your outreach efforts, ensuring you connect with the right leads efficiently.

As a result, you must have the permission of individuals who get your e-mail or opt-in e-mail. The best technique to acquire email addresses is to use automated emails provided by email software. Here is the six best email automation software to try in 2023.

1. Spylead

Spylead is one of the top email automation software programs you should try in 2023. It also functions as an email finder, allowing users to locate emails and scrape data. It can retrieve emails from LinkedIn, Google maps, and search engine results pages.

Browse these pages to uncover online personal and business emails that match the leads that are vital to your company and preserve the information for each contact. It offers amazing features that can help you optimize your email marketing. The Search Engine Scrapper function lets you scrape data and emails from search results on Google depending on region, gadget, and term.

2. ActiveCampaign


ActiveCampaign is an email automation system that relies on contacts. You do not pay twice for a contact who is in several lists in ActiveCampaign, and that contact will not receive the same email if it is in numerous lists.

ActiveCampaing allows you to design advanced sequences based on expenditure, the number of purchases, goods, categories, and so on. There are also several premade sequences that you can simply import into the ActiveCampaign system and replace the copy with. It has a lot of incredible features that can help you easily create engaging emails.

3. Benchmark Email

Benchmark Email is a fantastic tool that will help you create emails that people will respond to and that will look beautiful. You can enhance your message by including text, stickers, and numerous effects.

Depending on the type, occasion, and nature of the task, you can select from a wide range of email forms. Benchmark Email has the function of a dual email display. You can easily check how your email appears to users while updating it, which speeds up the process of creating an email.

4. Mailchimp


Mailchimp is undoubtedly one of the most widely used platforms for building automated email campaigns. They provide a highly user-friendly interface and excellent features for email design, campaign analysis, and acquiring new newsletter subscribers.

Mailchimp is fairly simple to connect with the different CMS systems used to develop websites today, including WordPress, Magneto, Shopify, and others. The best part about Mailchimp is that it is free for newbies until their email list grows to over 2000 subscribers. Their dashboard is simple to navigate and has all the necessary features one would need to create interactive emails.

5. Constant Contact

Constant Contact is one of the most popular and rapidly expanding automation email marketing providers. It has a very simple interface that any newbie can utilize and use to its advantage. You will have no trouble managing your email lists, contacts, email templates, etc.

Every user at Constant Contact receives the ability to monitor and evaluate email campaigns, tools for sharing emails on social networks, and storage space of up to 1GB for photographs and files. Their customer service is excellent, and offers live chat, email, and support forums.

6. Mailjet


Mailjet is one of the great email automation software you can use in 2023. This service features an excellent drag-and-drop email builder with pre-made templates that you can “load” and modify as needed.

Furthermore, in Mailjet, the drag-and-drop builder is used to develop multiple campaigns for different groups of contacts based on their “activity,” such as clicks, email opens, and so on. Using contact information, each email may be customized. This method of email creation will result in more openings, clicks, and, finally, questions.


Email marketing is what you need to focus on in 2023 to grow your business. If you send a lot of e-mails, this software can assist you with text writing, automate the writing process, change the text and appearance of e-mails, compose automatic replies, and so on.

If you are still not sure which one to use, you can try Spylead first, as it offers some amazing features that make it stand out from all the other email automation software.