Digital marketing might be the most important weapon in a marketer’s arsenal, but flyers are still as important for promoting businesses and events as they were 20 years ago. They deliver relevant information to your target audience at the right place and time.
For example, if you are opening a yoga studio, you can distribute your promotional flyers in gyms.
What’s great is that you don’t have to hire graphic designers to make them for you anymore. With PosterMyWall’s design editor, you can design professional-looking flyers yourself in no time.
Here is a step-by-step guide for creating engaging and impactful flyers:
Write an eye-catching headline
A headline is a text at the top of a flyer that conveys your main message. It is the first thing that people see when they look at your flyer, and usually the only thing that prompts them to scan the flyer further.
Ask yourself, what is the most intriguing way to convey your message? To advertise your flash sale, for example, you can write a catchy headline like “Blockbuster Black Friday Sale” in big and bold letters.
Lead with the most important information
People are wired to read from the top down, so you must place the most important information in the top section of your flyer. In this way, someone who only took a slight glance at your flyer will also be able to take away the gist of your message.
Right next to your flyer’s headline, put a one-liner that summarizes what the event/business is about and gives the audience another reason to be interested. In the case of a flash sale, for instance, this could be “50% off on the entire stock”.
Follow this with the date, time, and venue of an event, along with your contact information in case someone has more questions.
Include a call-to-action
What should the audience do with the information you gave them? A call-to-action (CTA) answers this question for your audience. It tells them what their next step should be after reading your flyer.
Depending on the context, a CTA can be similar to any of the following:
- Shop now
- Call today for a free consultation
- Book your slots now
- Get started with a risk-free trial
- Visit us today!
These CTAs create a sense of urgency and encourage the audience to act immediately.
We recommend putting the CTAs at the bottom of the flyers. This way your audience will have ample chance to read all the necessary information before deciding if they want to follow your call-to-action.
Make the content digestible
Many people will just skim through your flyer instead of reading it completely. Considering this, you should make the content of your flyer as easily consumable as possible.
If your flyers contain a lot of information, you will end up confusing your audience. Hence, each flyer should focus on one key message and its necessary details.
To effectively deliver this message to your audience, balance your key elements, such as text and images, and leave enough blank spaces on the flyer. This will not only make your flyer easy on the eyes but also add emphasis to the surrounding elements.
It might be tempting to let your artsy side take over and use too many fonts and bright colors while creating your flyers. But you must resist this temptation. To design visually appealing flyers, we recommend sticking to two main fonts and colors throughout the flyer.
Stay on-brand with your flyers
Your flyers should be recognizable as your brand’s marketing material from a distance. This way, you will have the attention of your customers before they even get down to reading your flyer.
So, make sure to add your branding elements- like your logo, signature fonts, and brand colors- to your flyers.
Staying on-brand with your flyers will help you reinforce and build on people’s perceptions regarding your business.
Creating impactful flyers
By following the design best practices mentioned above, you can design impactful flyers at PosterMyWall in no time by customizing our flyer templates.
Search for templates related to the event you are advertising, select one that you like, and then click on the edit design button to begin customizing the template to fit your brand and event.
You can edit the font, color, size, style, line spacing, and opacity of the text in the template, or add a new text box where needed.
To make your flyer more interactive, you can add elements such as social media icons (placed next to your social media handles) and QR codes. This way you can direct people to check out your socials or visit the landing page linked to the QR code.
Once you are done creating your ideal flyer, you can download it and get it printed. Designing impactful flyers for your business is as easy as that.
I used to write about games but now work on web development topics at WebFactory Ltd. I’ve studied e-commerce and internet advertising, and I’m skilled in WordPress and social media. I like design, marketing, and economics. Even though I’ve changed my job focus, I still play games for fun.