What Exactly Is a Five-Year Business Plan

A five-year business plan is a strategic roadmap that may help organizations reach long-term objectives like securing funding or generating a particular income. These plans often contain specifics that assist explain a company’s precise objectives and how they intend to attain those goals.

Investors often examine five-year business plans when determining whether to invest in a firm since they give significant insight into the organization’s expected future.

Why Do You Need a Five-Year Business Plan

A five-year business plan may assist you in staying organized and focused on your company objectives and explain these goals to investors.

Preparing one of these plans may assist business managers in making critical choices regarding their company’s future, justifying these actions by outlining how they fit inside the plan. Furthermore, investors may want to know how the firms they are considering investing in a plan to spend their money over the following five years to expand.

For various reasons, a five-year business plan may be helpful for entrepreneurs and company owners. For starters, it may act as a road map to keep you on track and focused on your objectives. It may also help you defend significant actions to investors by describing how they fit into the bigger picture. Finally, investors often want to hear how companies plan to expand and spend their resources over the following five years.

Creating a precise, well-thought-out business strategy is difficult, but it is well worth the effort. Creating a strategy will help you clarify your thoughts and ideas about your company, which can be highly beneficial. Once you’ve established a strong strategy, you’ll be in a better position to make educated choices and take proactive actions toward your objectives.

Here’s a fast method for drafting a business strategy that anticipates the future without wasting time.

1. Create a Lean Plan

Man working at desktop

We propose you begin with a lean business strategy, as with any business planning. A lean plan is a one-page document detailing your fundamental company strategy, target market, and business model. It provides a glimpse of what you want to accomplish in the short term.

A lean business plan serves as the basis for all other planning since it is the document that will be kept up to date. It is also the simplest to maintain and share with business partners.

A lean strategy will often emphasize sales and profit targets over the next three years and short-term objectives. To get started fast, read our guide to creating a lean plan and get a free lean plan template.

2. Determine if You Need a Standard Business Strategy

A conventional business plan, as opposed to a lean business plan, is more extensive and often written in long-form language. A classic business plan is typically 10-20 pages long and includes information about your product or service, summaries of market research, and information about your competitors. Read our comprehensive business plan writing tutorial.

Traditional business plans are often needed at a “business plan event,” when a detailed company plan is required. Typically, business plan events are part of the fundraising process. During the fundraising process, lenders and investors may seek a thorough strategy, and it is critical to be prepared if this request is made.

However, there are additional compelling reasons to create a thorough business strategy. A thorough strategy encourages you to go through the specifics of your company and how you want to grow it. Detailed plans enable you to thoroughly consider your company strategy, target market, and competitors. A strong business plan guarantees that your approach is thorough and filled out, rather than just a collection of hazy concepts.

A comprehensive business plan is also an excellent basis for a long-term business plan. I propose that you develop your lean business plan into a comprehensive one if you want to establish plans for more than three years in the future.

3. Establish Long-Term Objectives and Growth Targets

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As you work on your company strategy, consider where you want to be in 5 to 10 years. Visualizing how your company will appear is a good practice. How many workers will you have? How many sites are you planning to serve? Will you be launching new goods and services?

When you’ve envisioned where you want your firm to go, it’s essential to translate that vision into a set of objectives that will be documented in your business plan. Each component of your company plan will be enhanced to reflect your long-term goals. For example, in your target market section, you will begin by explaining your original target market. Then you’ll discuss the markets you aim to penetrate in the next 3-5 years.

Along with your long-term goals, you’ll need to set revenue targets you believe you’ll need to fulfill to attain your objectives. It is also critical to consider the expenditures you will pay to expand your firm.

I propose considering your spending in broad buckets such as “marketing” and “product development” rather than getting caught down in too much detail for long-term planning. Consider what proportion of your sales you’ll devote to these big categories. Marketing cost, for example, maybe 20% of revenue.

4. Conduct an Industry Analysis

An industry study describes your industry’s rivals and potential for development. This section may assist in demonstrating how your company is likely to expand in the future and how you can position your company as a market leader.

For example, you might write in this area that your industry is expected to expand by 50% in the next five years and that your goods or services will become more popular in the future when compared to rivals.

5. Include a Thorough Marketing Strategy

Strategy for marketing

This section may serve as a detailed guide for how your company intends to sell its goods or services to generate income and growth. You might include particular marketing initiatives or techniques that you want to use over the following five years in this marketing strategy.

For example, you may detail a particular style of advertising that you want to run short of promoting customer Interest in a new product or service. Investors may want to know whether the firms they want to invest in have a well-structured, innovative, and sensible method of getting things into the hands of their target audience.


A five-year business plan may be an essential tool for any company owner, assisting them in setting objectives, measuring success, and making course adjustments. The first stage is to take an honest look at where your company is right now, including an assessment of your present strengths and limitations. Once you’ve determined your starting place, you may begin creating objectives for where you want to be in five years.

The next stage is to consider what changes must occur for those aims to become a reality. This method will need some self-reflection and an honest appraisal of your company’s areas for development. Once you’ve recognized these areas, you can start planning how to go from today’s realities to tomorrow’s ambitions.