The iGaming industry is a highly competitive sector, with numerous affiliate websites emerging over the years to promote the available casinos.

For those not in the know, their main aim is to convince visitors to join the casino they have advertised, thereby obtaining a commission directly from the operator for the signup. Many will do this by offering expert information about the casino’s site, the games it offers, and how it can be trusted. They will also offer a bonus that can be obtained upon signing up.

As a result, this form of marketing has become extremely popular for mainstream casinos, as they no longer have to market themselves directly or can do so to a lesser extent than they may have without it. A good example of an affiliate site that has been operating at the top of its game is Casino Buddies, which provides expert Australian online casino reviews for its visitors, ensuring players receive valuable information that can be trusted and allowing for positive experiences to be obtained.

Wordpress

Why WordPress Affiliates Thrive in the Online Casino Niche

When examining many of the sites operating in the iGaming niche as affiliates, WordPress is often found as the host, particularly in the Australian market. Of course, we know how easy it is to use as a software, but many have found that its in-built features play a useful role in helping them to attract traffic in what is a highly competitive market.

The platform that WordPress offers can come equipped with many customizable features that are very simple to use. This can include themes and plugins, all of which can help a site make itself unique and appear attractive to visitors. Many options already exist, but affiliate sites that have utilized the help of a web designer can create their own, thus giving them control over visual elements that other software providers may not offer.

Providing a friendly user experience can also benefit long-term SEO practices, especially as search engines continue to adjust their parameters. Using WordPress enables sites to ensure they are fully optimized for mobile use, as most web users now browse on mobile devices. Still, WP also comes equipped with tools that help affiliates to optimize their content and other elements to drive organic traffic to their site. Yoast is one of the plugins that can be used freely with any WordPress site. Other plugins are available that can drive targeted traffic, with Australian sites able to focus on that specific market with ease.

WordPress is also very scalable, making it perfect for affiliates of all sizes. Whether they are at the larger end of the scale, like Casino Buddies, or just starting out, it can be used to ensure all content is supported and the best user experience is obtained at all times.

Lastly, the web-hosting platform can be an affordable option for affiliates. It provides a low barrier to entry in a highly saturated market that offers potentially significant rewards. Affiliate sites may not always have income being generated, however with low fees compared to other hosting providers, it can be a great option for many to have without the fear of worrying about this cost.

How can WordPress Affiliates Dominate the Australian iGaming Market?

As mentioned, the Australian iGaming market is highly competitive. It’s not a surprise when you learn that the gambling market Down Under is projected to reach US$15.88 billion in 2025. Findings also suggest that player numbers are on a steady rise, hence why the CAGR over the next four years (ending 2029) is expected to be 2.19%, resulting in a projected market volume of US$17.32 billion by 2029.

With those figures in mind, Australian affiliates will want to ensure they are positioned to capture as much of the projected revenues as possible. Using WordPress, many can give themselves a good chance of doing so, especially when they follow these tips:

  • Choose a targeted sub-niche that is experiencing expansion across the market, such as crypto casinos or pokies.
  • Using analytical and SEO tools to help identify trends and be proactive with them.
  • Building a professional website using WordPress themes and incorporating plugins.
  • Ensuring the site is fully optimized at all times, utilizing various methods and techniques that have proven effective in producing results, including expert content that drives value and builds authority.
  • Only focus on offering localized content so visitors know what they are getting at all times and can trust it because attention from the site hasn’t been redirected elsewhere.
  • Stay compliant and remain ahead of trends to ensure trust can be built with visitors.

WordPress Is An Excellent Tool For Australian Casino Affiliates

Given the many benefits that using WordPress can offer, it’s not a surprise to see many Australian iGaming affiliates using the software to power their websites.

The software platform allows webmasters to have extensive control and flexibility over various aspects of their site, including visuals, themes, and mobile optimization. At the same time, it can be extremely useful through its use of plugins and tools that ensure sites remain SEO friendly.

A cost-effective alternative to many other options available, WordPress doesn’t lack the professionalism or quality features required to make a site stand out. It still provides webmasters with the opportunity to achieve great success in a highly competitive industry, such as the online casino sector.