If you are struggling to break through and stand out from the crowd, it might behoove you to consider utilizing PPC. Unlike social media marketing, pay-per-click advertising is far more complex. However, this doesn’t mean that you should shy away from it.

We believe that mastering PPC can significantly improve your business’s profitability. To help you get into PPC advertising as soon as possible, we have compiled a list of different tools that will allow you to manage and optimize your very own pay-per-click campaign easily. Without further ado, here are the top four  PPC tools to increase your visibility and revenue in 2022.

1. Adinton


First, on our list, we have Adinton. This all-in-one marketing tool will quickly and easily level up your marketing game. It does this by providing you with a plethora of features that can be used for many types of online marketing practices but prove especially useful for PPC.

Features such as offline tracking, bid management, audience prediction, and a click fraud detector are just a few of our favorites. Adinton does have a significant drawback, and that is its price. With the cheapest plan being 300€ per month, we suggest that you are 100 percent sure that this is what you need before committing.

2. Captivise


Now, if you like the sound of our previous tool but are on a tight budget, look no further than Captivise. This PPC manager has one thing genuinely going for it, and that is its price. For the always great free price, you can get a pretty good tool that is more than capable of helping you manage your PPC campaign.

With excellent integration capabilities and features that let you automate repetitive tasks, Captivise can indeed be relied on. Not to mention that the setup couldn’t be any easier. Connect your GoogleAds account, and you are good to go.

3. Tenscores


Next on our list is Tenscores, a quality score checker, tracker, and PPC optimization tool. While not directly responsible for managing your PPC campaign, this tool can help you reach a wider audience by showing you a plethora of valuable data.

Not only that but analyzing the performance of your ads on different websites can help you save money. Tenscore looks at data and provides you with easy-to-digest metrics such as a quality score. Another thing that sets Tenscore apart from its competitors is its easy-to-navigate UI.

Additional features such as a regrouped and losing ads finder allow you to bust your PPC game to the max. When it comes to pricing, Tenscore offers a few plans, with the cheapest one intended for entrepreneurs being a reasonable $25 per month.

4. Instapage


And last, on our list we have Instapage. While managing your PPC campaign is important, it is just half of the whole picture. Getting more clicks and visits is just a means to an end. We are truly after conversions, and there is no better way to increase conversions than by creating striking, relevant, and engaging landing pages.

What makes Instapage different from its competitors is its conversion-focused layout which can be further improved by utilizing built-in A/B testing. The added ability to change landing pages depending on your targeted audience is also a huge plus, as this will provide you with consistent results in the long run. With near-instant loading times, Zapier and HubSpot integration, and additional features, Instapage is a force to be reckoned with.

In Conclusion

While PPC might seem easy at first glance, once we look at it a bit more thoroughly and recognize all of the moving pieces, PPC can quickly become overwhelming. We hope that tackling PPC has become a bit more of a manageable task by making this list.

Of course, to keep this article short and digestible, we opted not to mention many other valuable tools. Still, hopefully, it was enough to provide you with baseline knowledge that can help you make an informed decision on your own.