There are numerous advantages to becoming an entrepreneur, including the freedom to choose your schedule and location and the pride of seeing your efforts bear fruit. There are. However, costs are to consider, and success is by no means assured. Half of all businesses will fail in the first five years after incorporation.

Entrepreneurship entails looking for new opportunities beyond those that are easily accessible. Whether it is consumer electronics or digital media, these companies have not only been profitable but have altered their respective industries.

Each made chances that paid off enormously, but not all business owners are fortunate. Before you start a company, these are some questions to ask.

1. Do You Consider This a Good Time to Launch a New Business


If you try to launch your company at the wrong moment, you risk seeing little success. Is it possible for you to start your own business right now? Think about the state of your relationships, your finances, and your health. For example, if you and your partner just had a kid, you might not be able to focus as much on expanding your company. On the other hand, maybe you used to work in corporate finance but were just let go.

An upturn in fortune like this might give you the impetus to launch a new business, confident in your abilities, thanks to your previous work experience. Think about the economy and the market you intend to enter to determine if the time is suitable. Making ensuring your product or service fills a present void is essential.

Take the coronavirus (COVID-19) outbreak and the subsequent measures taken to get the workplace ready for workers to return as an example. Given these specifics, businesses must find ways to limit disease transmission and promote social distance among workers, all while preserving the benefits of teamwork. Make and sell transparent cubicle walls but do so now since there is a need for the product.

2. Is There an Opportunity for the Business Plan You Have in Mind

Goals overview

Your concept doesn’t have to be groundbreaking; it only has to address a real need. If you have a novel concept for a product, that’s awesome; however, if you can find a method to reduce the price, increase output, enhance functionality, or make the product more accessible, you’ll have a winner on your hands.

In the case of Uber, for instance, cabs have been around since 1897. Therefore, Uber didn’t develop ride-sharing, but it did find a method to provide the service in a novel way.

The textbook Entrepreneurship Essentials defines an opportunity as “a planned endeavor to provide a product or service for which clients are ready to pay more than the needed capital and operational expenses.” That is, you need to charge more for your wares than it costs you to produce them.

3. How Open Are You to Change

As with any process, success in entrepreneurship requires repeated attempts. If you know that learning new things and changing directions when your first ideas don’t work isn’t your strong suit, you should practice such skills before venturing into business ownership.

Continuing with your first premise, let’s assume your investigation reveals that 75% of the people you surveyed are unwilling to spend $150 for each transparent cubicle wall. With this new knowledge, you’ll need to adjust.

4. Do You Have Access to a Robust Team or the Ability to Build One

Small marketing team in meeting

Successful business owners recognize when they need assistance and how to share responsibility effectively. Know that your future success depends on the strength of the people around you.

It might mean starting your firm with a partner or two, establishing a solid staff as you grow, or just taking any support and advice you can.

5. Are You Prepared for the Possibility of Failure

Any business startup comes with the risk of failure, and entrepreneurs need to be ready for it. 70% of enterprises fail during the first two years, 50% fail within the first five years, and 25% fail within the first 15 years, as noted by Sahlman in Entrepreneurship Essentials.

6. Why Do You Want to Start a Business

If you’re thinking of launching a company, ask yourself why repeatedly. Only you can answer this question, but thinking about the trade-offs between potential benefits and losses can provide some insight.

When the possibility of return surpasses the fear of danger, an entrepreneur embarks on a journey to pursue a passion, build a household name, or meet a market need.


It’s essential to keep asking yourself “why” while weighing the pros and downs of launching a business. Only you can answer this question, but thinking about the trade-offs between potential benefits and losses can provide some insight.

When the return potential surpasses the fear of danger, entrepreneurs embark on a journey to pursue their passion, build the next great brand, or meet a market need.