It is well known that quality content is the key to success. It helps you get to your target audience and improves your business, which is why it’s essential to make it engaging, fun, and enjoyable. However, creating new content is not an easy job to do.
Because of that, some businesses use their old content and repurpose it for new creations. Repurposing saves time and helps with ideas, and by adding changes, you can make your old content shine as new!
However, you need to make sure you adjust your old content to your target audience. Try asking for feedback from your followers and customers to get a better picture of your strategies. Feedback will help you find out people’s opinions on what people like or dislike considering your content to improve their needs.
Moreover, you will see what parts of your old content and posts can be edited and enhanced and see what content needs to be fully transformed. Not everyone likes to read blogs, but you can make quality video content for those who prefer it.
Also, try to make sure your content fits all of your users and visitors and keep track of what people like best. Knowing your audience is how you will easily avoid starting from scratch every time you want to add content, which will make your work easier.
So, think of all the ways you could repurpose everything you have done before. You can repurpose many elements, and in this article, you will find some ideas to do so. Hopefully, you will find something to use yourself to improve both your business and your content. Let’s take a look at all the stuff you can repurpose!
1. Blog Posts
The blog might be an essential tool since it contains content crucial for the business. It is important to freshen up the posts and content of your blog to keep your users interested and improve your SEO results.
So, if your blog post doesn’t give you results as good as you expected it to, it is probably time to consider repurposing it in some other ways to get more attention. You can try using some of the following ideas:
- Create podcasts of some of your popular posts and submit them to podcast directories
- Use essential parts and make social media graphics out of them. Think of ideas such as GIFs, quotes, memes, and more to share on social networks such as Facebook, Twitter, and others
- You can use your content to make a video you can share on social networks, too. That is how you can attract more users
- Create infographics of some of the most critical facts from your posts and submit them to infographic sharing sites
You can really get a lot of information from an e-book. Those long books can always be divided into smaller sections, out of which you can create different types of content.
For example, you can make videos, webinars, blog posts, and many other things to share with your users and gain more popularity.
You can use your old checklist and reuse them in a fun way! Turn them into quizzes, and keep the users engaged.
You can also use facts from your posts, links to original content, and more. Moreover, you can play with questions as much as you like, which will undoubtedly improve your business’s quality.
Twitter is a beneficial tool here. Instead of thinking about new titles for your blogs, try using statistics mentioned in an article.
Using statistics will give your users the main message instantly, which will quickly lead some new users to your content since it is easy to share.
5. Old Content
Take a look at your old posts, and add something new to them. Also, keeping them up to date is important for your reputation. Furthermore, improve them with editing and replacing old information with updated information.
Updating old content will not only enhance the quality, but it will also improve your SEO ranking. This is worth doing, and you will surely see some results.
6. New Platform
Try publishing your content to a new platform. Through a new platform, you will gain more marketing power without doing a lot of work.
Just make sure you adjust your graphic and headlines for a different target audience, which should help you gain more users or/and customers.
7. Round-Up Posts
Taking the main ideas and facts from all the prominent posts you submitted during the past year and putting them together in one post with links leading to the original content is an excellent idea. Doing so will engage people to find many topics in new places.
Those posts are a brilliant way to improve your SEO, driving traffic to other web pages, as well as adding internal links to your website.
To sum up, if you do the repurposing of your content the right way, you can benefit from it a lot. It will improve your SEO ranking, increase conversions, and drive more traffic to your website. Moreover, all your content that already exists can be much more with editing it and adjusting it for your new audience.
In this article, you can find a few ways to repurpose your content. Try taking some of those steps and see to what it will lead you. Good luck! It will save you time and money, and also will be good for your business in general.