Web design is easy, isn’t it? You can buy a ready-made template, make a few changes – without even needing to know how to code – and there you have it; a brand new website. This is something people do every day, and the results are there for all to see. Yet just because you can do it, and just because many people do it, that doesn’t mean it’s a good idea. In fact, it could be a mistake.

The problem with templates is that your website will look similar to many others. Even with your own teaks and logo, and content, the basic design will be the same, which will confuse visitors and ensure you aren’t memorable. Yes, it’s the quick and easy route, but something custom web design is a much better option. Read on to find out why.

SEO Friendly

SEO

When you have a bespoke website created, you’ll find that this helps a lot in terms of SEO (search engine optimization). When you create a website from nothing, you can include as many SEO ideas and tactics as possible from day one, ensuring that you get as much leverage as possible. If you have an expert backlink building service in place, for example, your new website will immediately be populated with SEO-friendly content.

It is much easier to incorporate these SEO strategies into your website right from the start rather than ‘retrofitting’ them after the fact. It will give you a big boost ahead of your competitors. A bespoke website design with the right SEO will get you noticed and be memorable, and these are both crucial elements of success.

Expansion and Improvement

As your business grows, so too should your website. You may need to add more products and services, for example, or perhaps you change your branding, or you open up new locations, and they all need to be referenced on the site.

It could be anything; the fact is that your website needs to update and grow alongside your business. If you don’t keep things moving forward and your website falls behind, no one will know what you’re doing, and they might wonder if you are as professional as you claim to be if you can’t keep your website up to date with new business news.

When you have a custom-made website, changing and improving is much easier. Not only will the potential to make changes and expand always be there for you, but it will usually mean a lot less downtime than if you had a template and needed to try to change that, and less downtime is always a positive thing for any business.

Uniqueness

Person browsing Pexels website

There are a number of reasons why it’s a good idea to get a custom-made website design, but one of the most important is that it will make your business unique. Anyone who visits your site will see that it stands out, which will help grow your reputation and ensure that people are interested in what you do.

Another benefit to having a bespoke, unique design is that you can ensure it matches entirely with your business branding and aesthetic. You won’t have to ‘make do’ with a template that is almost there but not quite. This will give your business and website a more cohesive look.