So you’ve written a really good article for your blog and you can’t wait to publish it and let your readers go through it because you’re sure the feedback on will be great. Hold it!
Why not send in an article of that quality as a guest post? This could do some amazing things for you.
A high-quality guest post is a great way to connect with a wider audience and expand your reach quite significantly. Besides these, there are actually many reasons why you should send your articles as guest posts to other blogs/websites.
In this article, however, we will focus on the three main and most significant reasons. Believe us, these three will be more than enough to get to start guest posting on the regular.
Establishes your credibility
When you’re publishing a guest post, you will obviously be publishing it on a website that covers similar, if not the same topics as you do. So, if you blog about sports, you won’t go around publishing your guest posts on a makeup website.
This way you’re ensuring, that the audience you’re aiming at already has a grasp on the basics of what you’re discussing.
But keep in mind that submitting an article that is meant for complete beginners as a guest post probably isn’t the way to go. Instead, you should write about a topic that hasn’t been covered yet or at least put a new spin on a well-known one. That is much more likely to intrigue the reader.
In addition, it will show them that you specialize in a particular subject and hopefully trigger interest in them to pursue that subject further by checking out your blog and reading other texts you have written.
So you really need to do your best to showcase your expertise and your strengths.
However, you also need to be careful with how you do that.
There is no point in writing an article that will make you sound like an elitist or give the reader the impression that the subject you’re discussing is too complicated for them or that it takes years to get a firm grasp of it. That will only discourage them from learning more about it.
For that reason, keep the tone light and simple, maybe even put in a joke or two if the nature of the website you’ll be published on allows it.
The main goal is to keep the reader interested and wanting to learn more. That’s why the writing style should be simple since you’re not writing a scientific paper but trying to explain something you do to a person who may not be well versed in your field of expertise, but only has some degree of interest in it.
Helps you make a name for yourself
At the bottom of a guest post (although it may be at the top too) there is usually a small box containing a short biography of the author. This is also something you will have to write when sending in your text as a guest post and it’s a great chance to further connect with the readers.
In the body of the guest post, you will show the reader that you are competent at what you do and that you can help them with questions regarding your field. In the author box, you will show that you are still just a regular guy/girl who likes what he/she does and wants to help other people with that same activity.
The author’s bio box should be open and relaxed towards the reader, maybe even take up a funny tone, just so that people can see you’re human. But above all, it should tell readers how you can help them and why you’re the right person to help them.
Obviously, you need to be subtle – you won’t go screaming in your bio “Pick me, I’m the best person for the job”. Instead, what you should do is, note your experience or accomplishments in a specific field so that the reader can know that you are “legit”.
Just make sure your bio isn’t entirely about these things. Half a sentence on them will be quite enough.
Finally, you may also be able to put links to your social network accounts in the bio. Which you should definitely do because it will allow people to connect with you in just a couple of clicks.
Simple Author Box is a wonderful example of how much this little box of text can do for you. So check out the numerous options you can have with this plugin when creating your author box on the plugin’s official website. The benefits it can bring your blog are truly endless.
Improves your SEO
Last but most certainly not the least, the links you put in your guest posts, even if they are only present in the author’s bio, can boost your SEO rank a whole lot.
Links are vital in the way Google views your website, so getting as many of them as possible is one of the main factors of any good SEO strategy. It’s very simple, really – the more people link to you, the more your blog becomes relevant and thus Google rewards it with a better position.
That’s why it’s important to write quality content that will make people want to engage with it and share it with others. It shows that what you’re doing is trustworthy and valuable. And if another site with a similar reputation links to your content, it will automatically add to the reliability of your blog.
This is one of the reasons you should take that great article you wrote and send it as a guest post since good and reliable content will be appreciated by good and reliable websites. And links from those sites will show search engines that your website can be trusted and that people will find on it what they came looking for.
Obviously, if your budget is limited, you may not be able to get links from the most authoritative websites (often a fee is charged for this), but there are plenty of places out there that will publish your text for free because they need new content.
So just invest a bit of effort into finding the right blog on which you will publish your guest post and start building credibility with Google.