Search Engine Optimization, or SEO for short, is a term that is composed of several strategies that are aimed at maximizing site traffic and thus the eventual earnings of you as a website owner. Internet users use various search engines like Google or Yahoo to find products or content they need or are interested in.
So, if you want the user to choose your website, a significant role is knowing the rules of a good SEO, with which we position the website as close as possible to the home page of the selected search engine. It follows that if the site is better placed on search engines, it will be a more significant number of organic (free) visits, which means a more incredible conversion of potential customers and clients.
As Google regularly changes its algorithms for positioning websites, it is necessary to follow trends and keep up with all the news related to website optimization. When we talk about website optimization (SEO), we distinguish two types:
- On-page SEO (Internal website optimization)
- Off-page SEO (External website optimization)
On-page optimization is associated with all the actions on a website to improve the page position on search engines. On the other hand, off-page SEO is optimization that involves all activities outside a website’s domain. For web designers, on-page SEO is much more important and exciting.
On-site optimization involves several actions that are performed on your website. The main task of on-site optimization is to show in a quality way the search engine algorithms and the visitor what the website they are visiting is actually about. There are three essential items to be met in internal optimization:
- Quality of content – it must be clear from the content of the website what it is about
- Content Relevance – content must be related to the keyword to which it is linked
- A website must be helpful and credible to position itself at the top
Keywords have played one of the most significant roles in website optimization and ranking. Today, User Experience (UX) is just as necessary as keywords. Two other essential items are the speed of loading the website and the website’s responsiveness. It is imperative to adapt the website to the mobile device.
SEO Web Design
The term SEO Web Design is not a phrase coined just for its richness. Combining this phrase brings the predisposition for successful positioning on search engines, which means to unite the optimal on-page SEO during website design has become a necessity. Therefore, every web designer must be aware that he must thoroughly study the topic before creating a website.
Creating a website must include all the web designer’s knowledge and all available resources available to him. Without it, there is no SEO Web Design! Also, it would be best if you took the wishes of the website owner to make the right decisions that lead to the goal – a fully optimized website with a layout that satisfies the owner, users, search engine, and ultimately web designer.
Five Reasons Why Designers Should Learn SEO
Websites that are properly optimized do not come by chance. Following website optimization and architecture rules, such sites come to the top positions in search results more accessible than those that did not. Make an effort around the website’s look and proper optimization.
That is link building that gets a web designer who puts a lot of effort into creating top-notch websites! It will bring you a multitude of satisfied customers. Also, consider the following few reasons to invest time in enriching your knowledge of SEO:
1. Keywords and Web Design
Keywords that are appropriately dosed become the heart of quality content. On the “back” of a web designer is the task to visually bring these keywords as close as possible to the website’s end-user.
2. Images in Web Design
Images have become a media realm of information, and it is not in vain the proverb that a picture speaks more than a thousand words. Unfortunately, Google and other search engines have no idea what the image is about if we do not tell them.
We provide that through tags. For photos, the most important are two, alt tag and title tag, or the two most potent weapons in describing content pictures.
3. Navigation on Web Pages
Suppose navigation on a web page is inappropriate or noticeable and does not lead to relevant content. In that case, it ultimately leads to search engines not understanding what the web page is about, and thus such web pages fall in search results.
4. Ads on the Website
Ads should be appropriate because any shading of the main content with the ads leads to the user not concentrating on the basic information that led to your website.
5. Social Networks and Web Design
How social network icons will be complex and presented is a matter that is decided mainly by design skills. So, the web designer has a great responsibility to bring the website closer to social networks and social networks without compromising compactness and the appearance of the website and its visibility on search engines.
SEO is essential nowadays for every business on the Internet. It will never be the same whether your website is on a search engine’s first or second page. You must know that better SEO will bring with it better ROI (Return on investment). Also, a good SEO is a better advertisement than any television or print advertisement. Well-done SEO will undoubtedly contribute to your better business and earnings.
The content on the website must be detailed, helpful, and relevant to the selected keywords. SEO optimization could not be a one-time and easy job. That is a marathon job in Internet marketing. The rules change from year to year, and it is essential to follow all the trends and algorithms to make the website’s position as good as possible.
Whatever approach a web designer has in his work, it is crucial to adhere to the essential guidelines in on-page SEO optimization that increase the website’s visibility or search engine positioning. Everything else is left to his creative energy and imagination.