With the ever-evolving world of social media, marketers need to stay ahead of the curve when it comes to the latest tools and platforms. Instagram is a powerful tool for businesses and can be used in a variety of ways. To help you reach your marketing goals in 2023, this article will provide an overview of 10 essential Instagram tools that should be part of every marketer’s toolkit.

Instagram tools for marketers

1. Hootsuite Analytics

Hootsuite Analytics is a powerful tool that can help businesses measure and monitor their social media activity. It offers insights into how people are engaging with their content, allowing companies to make informed decisions about their marketing efforts. With Hootsuite Analytics, businesses can track the performance of all their social posts in real time from one convenient location. This helps them identify trends, optimize campaigns, and ultimately increase engagement across all of their channels. Hootsuite’s analytics platform provides users with detailed metrics for each post they create.

2. Phlanx

Phlanx is an online platform for small businesses and entrepreneurs to manage their marketing efforts. It provides users with the tools, resources, and support they need to make informed decisions about their digital marketing campaigns. Phlanx also helps users understand how customers are engaging with their products or services by providing insights into customer behavior, social media trends, and market research. Its powerful automation tools allow them to quickly create and launch campaigns and track the results in real time using intuitive dashboards.

3. Adview

Adview is an innovative mobile advertising platform that provides a cost-effective, user-friendly solution for businesses to promote their products and services. It combines powerful analytics tools with automated bidding to give businesses the most comprehensive suite of tools available in the industry. Adview’s unique approach allows companies to target potential customers more accurately and get the most out of their marketing budgets. Users can customize ads directly from their dashboard, choosing from a variety of formats including video, interactive images, scrolling banners, interstitials, and native ads.

10 Instagram tools

4. Keyhole

Keyhole is an analytics platform that helps businesses and marketers gain insights into their digital presence. It’s a powerful tool that can filter and track the performance of campaigns, websites, social media profiles, competitors, and more in real time. The platform uses various sophisticated algorithms to help users monitor all of their digital activities at once. With Keyhole, users can create custom dashboards to visualize their data or use the platform’s built-in widgets and visualizations for quick analysis. It also integrates with third-party tools such as Google Analytics, Facebook Ads Manager, Twitter, Instagram, and Ads Manager.

5. Linktree

Linktree is a free tool that helps businesses and entrepreneurs create a single link to access their entire online presence. It allows users to customize the look of their links, allowing them to easily share their content on social media. Linktree provides an easy way for people to find all of someone’s web content in one place, saving time and creating an organized space for visitors. Linktree simplifies the process of redirecting customers from one page or website to another, giving users complete control over how they want visitors to access their platforms.

6. Social Insight

Social Insight is an innovative data analysis tool that allows businesses and organizations to gain valuable insights into their customer’s behavior. By collecting data from various sources such as surveys, interviews, focus groups, and social media platforms, Social Insight helps companies understand the attitudes and preferences of their customers. This in turn enables them to respond quickly to customer needs and make better-informed decisions. Social Insight provides users with the ability to analyze a wide variety of data points such as demographics, psychographics, interests on Instagram reels, and more.

7. Magic Social

Magic Social is a revolutionary software designed to help businesses maximize their social media presence and increase customer engagement. It is the perfect tool for anyone looking to drive sales, build relationships, and increase brand awareness. The platform provides a comprehensive suite of tools that allow businesses to monitor their performance on social media sites like Twitter, Facebook, and Instagram. The powerful analytics engine helps users gain insights into how their content is performing and what strategies are proving most effective in engaging customers.

10 Instagram tools for marketers

8. Hashtagify 

Hashtagify is a powerful tool for analyzing, tracking, and understanding hashtags across the web. It allows users to search for relevant hashtags based on the words they enter or topics they are interested in. By using Hashtagify, users can get an immediate understanding of what trending topics are being talked about in their chosen topic. Hashtagify provides insights about hashtag popularity as well as related influencers that use them. Users can get an overview of how different hashtags interact with each other and gain an understanding of which terms are used most frequently together on Instagram.

9. Combin

Combin is a powerful social media growth tool designed to help businesses, influencers, and brands increase their online presence. By providing users with easy-to-use tools, Combin allows them to save time while optimizing their social media strategy. At its core, Combin is a platform that provides analytics and insights into users’ social accounts to optimize their content and reach new potential followers and customers. With the help of Combin’s advanced search engine, users can create targeted lists and access detailed data about potential leads.

10. Canva

Canva is an online graphic design platform that allows users to create stunning designs with ease. Launched in 2012, it has quickly become one of the most popular applications used by businesses, social media influencers, and professionals alike. With simple drag-and-drop features and a library of over 8 million images, Canva makes it easy for anyone to create professional-looking designs without spending hours on software like Photoshop or Illustrator. At its core, Canva provides tools designed to help people bring ideas to life through visuals.

11. Gleam

Looking for a tool that can help you capture more qualified leads on Instagram? Look no further than Gleam. With its comprehensive suite of widgets, contests and competitions, Gleam makes it easy to craft instantly redeemable rewards in exchange for user actions.

But that’s not all. Gleam also offers a powerful email marketing feature that can help you grow and nurture relationships with potential customers. By tracking leads, you can easily follow up with them at a later time. And with seamless integration with website, MailChimp, Aweber, Infusionsoft, and Campaign Monitor, Gleam is the perfect all-in-one solution for your lead generation needs.

Instagram tools for marketers are a great way to maximize your marketing efforts and reach a larger audience. From scheduling posts to tracking analytics, and more, these tools offer an extensive range of features to help you build your business’s presence on the platform. With the right combination of Instagram tools for marketers, you can create a comprehensive strategy that will drive brand awareness, leads, sales, and engagement. Start exploring which tool is right for you and your Instagram marketing business today.