HubSpot is an inbound marketing and sales software platform that helps organizations attract visitors, generate leads, and close customers. Their solutions allow you to host web and landing sites, build blogs and email sequences, and manage interactions with leads and customers—all while assessing campaign performance and tracking user activity.
Hubspot is, without a doubt, one of the most well-known inbound marketing platforms on the market. So it’s natural to want to compare HubSpot to other similar products. People select its rivals for a variety of (positive) reasons.
Fortunately for us, the market is brimming with intriguing alternative marketing automation and CRM systems from which to pick. So, by popular demand, let’s take a look at our top six HubSpot alternatives and see how they stack up.
1. Vbout
Vbout is an all-in-one marketing automation platform that provides many tools and features to assist business owners and marketing professionals centralizing and automating their operations simply and intelligently. The platform also supports drag-and-drop landing pages and forms and a visual automation builder, social media management, and email marketing.
In-depth native analytics and user monitoring are given, providing marketers with a comprehensive picture of their leads’ engagement and campaign effectiveness. VBOUT offers solid capabilities for agencies and partners to white-label the solution, design their plans with their mark-up, and manage their sub-accounts and shared assets from a single account. Its large variety of automation tools helps you get closer to your audience and improve communication.
In addition, this platform offers you a great spectrum of templates with whose help you can design stunning emails, and with its drag and drop option, you can create powerful marketing automation. An activity log also gives in-depth native analytics, and user monitoring offers marketers a comprehensive picture of their leads’ engagement and campaign effectiveness. You’ll be able to generate more accurate upselling chances with all of that consumer data and choice.
This is a list of just some features are: access to the VBOUT Professional Plan for the rest of your life, No codes, no stacking—pick the right plan for you, all future professional plan upgrades, optional add-on: 25,000 more emails each month for $49 per month, automation, lead management, and eCommerce and so much more. Visit their website and see all of the rest of unique features.
2. Engage Bay
EngageBay is intended for startups and small enterprises searching for a complete, all-in-one marketing suite at an affordable price. We’ve seen firsthand how expensive HubSpot can be for small organizations, as well as how limited their alternative options are. They must either pay for multiple tools and applications to fill the gaps or forego numerous marketing and sales CRM functionalities.
They provide a free plan that is comparable to HubSpot’s and offers a wide range of capabilities. You can see the difference when you look at EngageBay’s paid programs. The costs are pretty cheap, especially when you consider the breadth of their offerings. Their Pro plan is only $49.99 a month, and there are no mandatory onboarding costs. EngageBay lets you store as many (or as few) contacts as you like in terms of contact management. Make notes, save documents, check which emails leads have received, any interactions they’ve had with agents, and so on.
3. Hootsuite
Hootsuite is a social media management software that makes it simple to manage several social media accounts simultaneously. It aids with the creation, scheduling, and analysis of social media content on various channels. Hootsuite’s organizational structure is a crucial feature: you can schedule posts to Twitter, Facebook, LinkedIn, Instagram, and Google+ and view them all on a single calendar.
In a separate column, you may also establish several tabs on the main dashboard to monitor your mentions, private messages, recent followers, or news feed for each social site. It’s one of the most excellent freemium digital marketing platforms available, with a moderate subscription plan for increasing teams.
4. ActiveCampaign
ActiveCampaign is an excellent choice for people seeking a low-cost yet effective HubSpot alternative. They began as an essential email marketing platform years ago. Still, over time they’ve incorporated marketing automation, CRM, machine learning, and live chat to become a proper marketing automation solution for SMBs.
The ability to share email templates and automation campaigns with others by simply providing another ActiveCampaign user with a unique URL to import them into their account is a handy tool in ActiveCampaign. You may add site messaging, attribution monitoring, machine learning, predictive sending, and many more capabilities to higher-end subscriptions.
If you use GSuite or Gmail, as I do, you’ll like ActiveCampaign’s Gmail plugin for Chrome. That teeny-tiny item is a lifeline. It measures the open rates of my GSuite emails, and I can access and modify contact data in the sidebar when viewing email discussions.
5. Ontraport
In recent years, Ontraport has significantly expanded its customer base, competing with companies such as ActiveCampaign. A CRM, landing page development, email funneling and marketing, and many more capabilities are available. You don’t have to worry about long lists of names and data with Ontraport. Their CRM is organized in the manner of a business card. You may also manage your contact information by job title, demography, and so on.
Ontraport is best suited for eCommerce. Its capabilities are more closely aligned with eCommerce marketers since you can give secure payment processing, distribute coupons for birthdays, events, and so on, and maintain a payment cache for returning consumers.
In terms of reporting, Ontraport is comprehensive, but it still doesn’t provide a lot of insight into leads and conversion tracking, making it unsuitable for B2B marketers. The standard package at Ontraport starts at $79 per month, although there is a two-week trial available to help you decide. While the essential subscription is much less expensive than HubSpot, it is limited in connection and functionality.
6. SharpSpring
SharpSpring, like the other platforms on our list, has a comprehensive set of marketing automation tools. They track anonymous visitors who are identified when they complete a form. You can track website visits and then use automated campaigns to respond to them. As a result, you will not lose any previous history, essential during the sales process.
What I appreciate best about SharpSpring is the analytics it gives. It delivers complete marketing campaign reporting in addition to conventional statistics such as page, email, and sales information. That’s the image I’ve included. You may obtain a big picture of your marketing effort.
This is highly beneficial for marketing companies that work with clients. It becomes pretty simple to demonstrate ROI so your clients understand exactly what you’re doing. SharpSpring is famous among digital marketing companies because of this.
The base package starts at $399 per month, payable annually, although they may provide a monthly alternative if you ask. SharpSpring charges a one-time onboarding cost of $1,800 in addition to the monthly price. So the first month will cost you $2,250. SharpSpring is more accessible than HubSpot since it is available on a month-to-month basis.
Conclusion
As you can see, many HubSpot rivals on the market provide a lower-cost and frequently superior product. Above all of the ones we have mentioned, we’d recommend for you to check out Vbout. It offers you a lot more tools than we said, so we would highly recommend that you visit their official website and get amazed by all of the features and options that it offers.
