Promotion is a vital part of a successful business. With physical marketing on the streets or videos on large displays, online promotion has an audience’s attention. Products and services could be presented online with different online marketing strategies. Email marketing is one of the pioneers online, but it is still a prevalent and successful option to attract new visitors and customers.
Having a list of contacts who want to have one-to-one communication is a significant plus for a business. Its main advantage is a feeling of direct contact with a customer who already showed interest in your business by letting you into its inbox. When deciding how to approach customers and manage what will arrive in their inbox, you should find the right tool to help you with that.
Mailchimp is the most popular email marketing service that connects millions of customers with businesses. It is a web-based application with an easy-to-use interface for creating attractive emails. It offers plenty of pre-designed email templates and template creation and detailed management of mailing lists.
Moreover, one of the most substantial advantages is a complex reporting system for tracking sent emails and newsletters connected to Google Analytics and Geotracking. Mailchimp also integrates with many virtual platforms, such as WordPress, Shopify, and Magento. It offers a free plan with a limited number of contacts on the list.
Mailchimp was once a synonym for an email marketing service, but its competition is growing and becoming very attractive among users. Plus, it has advanced features within premium plans that are better suited for larger businesses. We are presenting some of Mailchimp’s alternatives.
Sendinblue is a simple email platform that connects all digital marketing strategies into one tool, with extensions to CRM, SMS, chat, and social media ads. It is best suited for small businesses in expansion. It also has excellent integration with other vital platforms and tools.
The first limitation is the number of emails sent per day. However, Sendinblue’s main advantage over Mailchimp is unlimited contacts on the list within the free plan. In addition, its email builder is straightforward, with an option to customize pre-designed email templates. Subscribers lists can be managed and segmented, differentiating receivers of the specific newsletter.
Sendinblue offers advanced analytics for better performance. It has automation and scheduling possibilities for a faster and punctual act. Also, the dynamic personalization feature helps in creating explicit mail content. Finally, Sendinblue offers more pricing plans with different features and prices per the business needs with the free plan.
Moosend is another popular email marketing platform with an expanding number of users. It is a cheaper option for sending an unlimited number of emails and has a straightforward email editor with a chance to use free email newsletter templates. Its customer segmentation helps send the correct email to the right audience.
Email and list management features offer fast and easy communication, and the platform can integrate with many business platforms and communicate over an SMTP server. Its real-time analytics feature is improving email marketing performances and makes fast corrections possible.
So, Moosend is the best option for small businesses or agencies that don’t send emails frequently. Its free plan offers simple features without limitations, while other paid plans offer new features at reasonable prices.
3. Constant Contact
Constant Contact is a top-rated email platform that tries to provide, as the name implies, regular contact between customers and businesses. It is an excellent option for small organizations and companies that might not have an extensive list of subscribers. The number of emails is unlimited; email newsletters can be created in a straightforward editor with image libraries, landing pages available, and logo maker.
In addition, the essential features are list management and emails tracking. Constant Contact creates detailed reports for comparing marketing campaign performance. Another great feature is email automation for fast welcoming and triggering emails.
Finally, Constant Contact can be paired with many business platforms for better touch with customers. It does not have a forever free version; its pricing plans depend on selected features for a specific business. It does offer excellent customer support, which can also help you to choose the appropriate program.
Mailjet is another alternative to Mailchimp, with a simple interface well-suited for beginners. Its editor offers building email templates, as well as using a large number of pre-designed templates. Like others, Mailjet offers email automation and tracking tools for better one-to-one communication with the customer.
It also tracks user behavior and sends triggering emails. They offer a free plan with basic features. Other pricing plans are customizable; price depends on the needs, business size, and selected features. Finally, Mailjet offers good customer support over the phone and email.
ConvertKit is an email marketing platform tailored for creators – musicians, artists, or anyone from a creative business. It has good customer and list management, controlling the content for the specific audience. Multiple signup form feature makes management easier when content changes and affects the customer lists.
Furthermore, ConvertKit has a good analytics and engagement scoring feature, showing performances in real-time, suggesting the next marketing steps. It also has automation possibilities for better responses and an option of eCommerce integrations. The free plan offers basic features for a good start, while more advanced features without limitations are within paid versions.
These email marketing platforms offer similar features arranged in different pricing plans. What you will select depends on your budget, needs, and the size of your business. For better presentation, a better understanding of the features, and price comparison, you should visit every platform to make the best decision.
Whatever you select, email marketing is still an essential and helpful tool for your business promotion and growth; and it should be part of your marketing strategy.