When the economy is unstable at best, it is really hard to predict how your competition is doing and what steps of precaution you need to take to keep your business running positively.

So, we are bringing you not five, not ten, but 12 best competitor analysis tools to help you in just that.

1. Talkwalker – Quick Search

Talkwalker Quick Search can give you an overview of your brand online using coverage on social media, blogs, news, and forums. You can monitor conversations surrounding your brand, you can track influencers that are talking about you, and you can track modern trends in your current industry.

It works in real-time, you can enter multiple brands’ competitors and compare sentiment, and it has 90% accuracy. Using it, you will discover the best target audience, trends, and topics that are impacting the industry the most right now.

2. Wappalyzer

This one is quite different. Wappalyzer is an add-on for Firefox that specializes in one thing: identifying types of software someone uses.

If you are wondering how your competition’s websites are doing so well, go on their website and use Wappalyzer to check what software they are using, and maybe it will give you insight into why it is going so well for them.

3. BuiltWith

BuiltWith provides intelligence on key market segments like profiles of websites, lead generation, sales, business intelligence, eCommerce data, and competition analysis.

You can track usage trends and share market information on the internet with it. And BuiltWith has a free plan alongside others that cost, so if you want to check out just a few things, it will not cost you anything.

4. WooRank

WooRank is an SEO checker and digital marketing tool that will scan your website and provide information about your SEO, but you can do that also for your competitor’s website.

Its Keyword Tool tracks keyword rankings and automatically adds your competitors so you will have an insight into their marketing strategies, goals, and priorities.

5. Google Ads Keyword Planner

If you have a Google Ads account, this one is free. It is made to find new keywords, and it lets you search your competitor’s website and whole internet for keywords that apply to your business and targeted market so you can always be on top in searches.

6. SEMrush

Every tool mentioned is amazing at what it does, but SEMrush does it all and does it amazingly. It analyses SEO, PPC, keywords, competition, social media, PR, content, and so much more, and it contains 30 tools and can analyze 3.7 billion keywords and 4 trillion backlinks.

You can also build a toolkit that makes the most sense for your business. But don’t forget all the other kits you are already getting if you choose one of Pro, Guru, or Business license.

7. SpyFu

SpyFu, as its name, says spies, but not on you. It spies what keywords were bought on Google AdWords and what tests are run so you can always see how your competitor is thinking. Then you can trace back and find the content and backlinks they use, and you can use it for your website.

8. Owletter

Owletter is a tool that stores and analyzes emails sent from a website. You can monitor your competition’s emails and discover their approach, and you can also see if those emails are classified as spam, so you don’t make the same mistakes. You can also follow their schedule, see if they change it, see what topics are trending in their mails, and more.

9. SimilarWeb

SimilarWeb collects raw data and organizes it by algorithms and finished product benchmarks you and your competition to see how well you are doing compared to others in your industry.

SimilarWeb monitors your industry, analyzes competitors’ online strategy, helps you discover partners or leads, helps you identify emerging trends, and explains consumer intent.

10. Followerwonk

Followerwonk surges deep into Twitter analytics and gives you data you can use to optimize your social growth. It also finds new influencers within your industry to connect and improve your social media stature even more.

Followerwonk lets you analyze any Twitter account, so you can optimize your Twitter marketing strategy by analyzing your competitors.

11. Ahrefs

Ahrefs is an SEO tool that includes backlink audit, finding link prospects, validation of keywords and competition analysis, tracking individual keywords, tracking organic visibility, brand management, and many more.

You will have a clear insight into your competitor’s content, keywords, rank in organic search results, and what is bringing them their traffic.

12. Majestic

Majestic brings you the largest commercial Link Intelligence database in the world. Using that database, you can analyze external links and anchor text your competitors use. Analyze every backlink and domain link count so you can track your competitor’s performance and path of their traffic.

Use that knowledge to empower your data and improve your search rank position so you can always be number one in searches and the industry.


If you want to analyze your competitor, here are some really good tools that can help you in every way you need them to. SEO competitor analysis tools, link analysis tools, social media analysis tools, benchmark analysis tools, whatever you need, you can find just here. We found the 12 best tools in analysis so you can be the best in what you do.