A content marketing strategy can easily get very complicated if it is not managed properly. Getting content that is of value to your audiences means that you have to offer them something different.
Influencer outreach is one strategy that can be beneficial to your business. It helps with relationship development, content promotion, and link building. Effectively executing influencer outreach can also increase your awareness of future trends and help you exchange value with other industry leaders.
Understanding influencer outreach
Influencer outreach refers to product or service endorsements by individuals well known to your audience on social media. These can be celebrities, influencers, or bloggers with a dedicated social media following on one or more platforms.
Brands use influencer outreach to build credibility and drive sales by reaching a bigger audience. Influencer outreach also grows a brand’s social media following and increases site traffic and leads.
Finding your influencer marketing purpose
Promotions can include videos, sending tweets, or even wearing an item. Bigger companies pay celebrities huge amounts to promote their brand, while some influencers may do it for free. However, a paid post from an influencer with a loyal following is more beneficial to your product.
Matching the best influencer to your brand requires filtering to ensure they fit your content, will reach your audience, and spur engagement. If an influencer has a large following, it does not necessarily mean more engagement. Look at the influencer’s engagement ratio, which is a clear indication that they have an organic and loyal following.
Micro-influencers with a smaller following in your niche are perfect for small businesses trying to reach their target audiences.
Work on a strategy to meet the goals you have for your business and the message you want to get across. You need your chosen influencer to get your message across, but you also want to be careful not to stifle their uniqueness and creativity.
Influencer outreach and your business
Influencer marketing is based on referrals, known to be an effective marketing strategy. Influencers are trusted, and when they tell their followers about a solution to their problem, it is easier to convert them into buyers.
Influencers are powerful
Interestingly, statistics show that 49% of consumers depend on recommendations from influencers, and 74% are influenced in their purchasing decisions by referrals from others. Also, influencer marketing has better ROI than most marketing channels.
Increasingly, brand ambassadors have far more power than traditional forms of advertising. The cost of paid ads on YouTube and Instagram continues to rise, and influencer outreach is far cheaper and more effective for your business.
Deciding on the right social networks is important for an influencer marketing campaign. Choose where it will be easier for your business to get noticed. Facebook is a great place to start for a small business with lots of local clientele. Look for an influencer with a large local following.
Social media is used by almost everyone, including baby boomers. Influencers are the best way to increase the social following of your business because they introduce targeted customers to social media pages. It may not always mean instant conversion, but you can use Facebook ads for retargeting them.
Most influencers also operate blogs, and bloggers are very important influencers across most social media platforms. Reach out to influential bloggers in your niche for increased exposure.
Improve your SEO
Even though Google says social media shares are not a ranking factor, the more your content is shared by others on social media, the better it is for your search engine ranking. This is because shares generate traffic to your page, build brand awareness, and your content is more likely to build backlinks.
Reinforce customer acquisition
Influencers can help your business by promoting your brand’s story to their followers. Giveaways and contests are a great way to draw in new customers, and influencers can strengthen these campaigns because they make it possible to reach a wider audience. They can also help you change the target audience for your brand.
Brand awareness relies on brand advocates, and you could team up with an influencer to help support your customer acquisition strategy. A new brand can positively benefit from genuine feedback provided by an influencer because they create trust and value.
Great content can get noticed more if it is presented by the right partners. Influencer outreach can help your business differentiate itself from your competitors. Working with influencers on your marketing campaign can turn out to be beneficial to you and them, but make sure to set up the campaign properly. Do your research, set a budget, determine your goals, and then find your influencers.
Finally, measure the progress of your influencer marketing campaigns. Always keep in mind that influencer targeting may be relatively new, but it continues to evolve. Watch the trends and be prepared to change and adapt to market demands.