HubSpot provides the immense potential to advertising and distribution organizations to increase their outputs, from its CRM with limitless categorization possibilities to its email automation. It’s a great tool for anybody wishing to coordinate their marketing efforts.
In a nutshell, HubSpot is a software system that enables tools for every aspect of running an inbound marketing strategy. Furthermore, it features an inbound sales panel that allows the transition of leads through production to sales completely seamless, supported by the linked HubSpot CRM.
Finally, HubSpot’s CMS allows customers to develop, host, and optimize websites straight within the platform. If you can’t find an answer in one of their numerous useful posts, you can depend on their helpdesk to assist you in making the most of the platform.
Despite their large client base, you can expect prompt and professional service in various languages. Even better, you can link with Gmail and Outlook for genuine email sends, comprehensive monitoring, and the option to send task and goal reminders.
HubSpot provides an ever-expanding range of connectors, allowing you to connect your favorite apps and get the most out of your membership. True, it is by far the most famous advertising software solution, but it is also one of the most expensive. In addition, it may be so expensive that it is frequently deemed beyond reach for small enterprises and entrepreneurs.
When evaluating HubSpot to other software, there are a few things to take into consideration for your advertising campaigns and CRM:
- Lead capture forms and landing pages
- Autoresponders and marketing automation
- Lead nurturing and qualification
- CRM for email marketing and CRM for sales
People chose HubSpot rivals for a variety of reasons. Fortunately for us, the industry is brimming with intriguing, diverse marketing management and CRM products from which to select.
1. ActiveCampaign
ActiveCampaign has gained appeal among marketing departments in recent years. This platform has CRM and email marketing capabilities. Thus, it shares many of the same characteristics as HubSpot.
It provides predictive sending, which knows when your user accesses their emails. You may also utilize their win probability tool, which calculates the likelihood that a lead will be closed.
HubSpot’s brilliant feature is the ability to construct email automation from online activity. ActiveCampaign, on the other hand, is capable of doing so as well. You may automate email messages for a range of actions, such as new tags, lead score, and site activity.
It’s excellent for lead nurturing and has some excellent integrations that make it appropriate for eCommerce. ActiveCampaign features a variety of pricing plans beginning at $9 per month.
2. Aritic Pinpoint
Aritic provides a variety of tools that are useful for lead management. You’ll get access to extensive segmentation choices and automation to assist in converting your traffic into customers, in addition to lead characterization and lead behavior tracking.
Aritic does not bury key aspects behind a paywall. With it, you may receive a free CRM and get to more of the main features you’ll need at a significantly lower cost. Finally, Aritic will function for most organizations, but we recommend learning how to utilize the program properly.
3. GetResponse
GetResponse is an excellent tool if you routinely utilize webinars as part of your marketing plan. You’ll also get access to webinar metrics, such as conversions, vote replies, time spent viewing, and viewer location.
The tool, like other marketing automation solutions, provides an excellent tool for generating automation. GetResponse allows you to build visual workflows with filtering, triggers, and conditions and score and categorize your leads.
It is another viable alternative for eCommerce organizations or those that often utilize webinars as a lead-generating technique. Basic service begins at just $15 per month. The basic plan, however, is restricted. GetResponse’s most popular option is the Plus package. It begins at $49 per month.
4. Freshworks
Freshworks is a one-stop shop for everything from customer care, and chats support to CRM technology and advertising automation. It’s much easier than HubSpot’s, and the transition between levels isn’t quite as abrupt and a free plan is also offered.
The CRM interface offers a transaction pipeline view that you can drag and drop to see essential data at a glance. Tags such as ‘warm lead’ and ‘at risk’ may be added to easily identify which leads require attention, which is important for sales and marketing departments.
Moreover, Freshworks is incredibly affordable, making it ideal for small enterprises. Their basic plan starts at $29 per month, making it an excellent tool for individuals wishing to get established with a CRM or transition to a less expensive option.
5. Sendinblue
Sendinblue covers the basics of business platforms with capabilities like live chat, email, and SMS marketing and hence might be utilized as an option to HubSpot. You can utilize it as a live chat tool, and you may have a customer support agent operating this, or you can provide a bot to answer any queries.
The email marketing solutions provided by Sendinblue are excellent. You may improve conversion rates by including personalized and dynamic content. There is also a template library to choose from, and you can effortlessly alter emails with its drag-and-drop capability.
Sendinblue offers five distinct price options. It allows you to send 300 emails to an unlimited number of contacts each day. If you want to try out the service or do not have a budget, a free plan is available.
6. EngageBay
EngageBay is the finest HubSpot Marketing Hub substitute for small enterprises. Like HubSpot, it separates its offerings into advertising, revenue, and help hubs. It’s an excellent solution for small enterprises or startups who don’t have the funding for HubSpot yet want a comprehensive software bundle.
Email marketing solutions are available for sequencing, personalization, and executing drip campaigns. With parameters like region, source, tags, and creation date, EngageBay’s segmentation options simplify targeting a subset of consumers. Solid tracking tools allow you to assess their success by displaying the number of visits, subscribers, and conversion rate.
Conclusion
Once you decide on a costly membership, make sure you’ve looked into all of your possibilities. If one of HubSpot’s competitors has precisely what you’re looking for, it implies they’re an excellent option.
However, selecting the best automation tools, CRM, or help solution is dependent on your specific business objectives and ambitions.
