These days, the market is rather busy, and some industries could be described as quite overwhelmed by content and various companies in a constant battle for users’ attention. That’s why every business owner needs to make sure that everything they put out there will be successful and will grow their business at the same time.

VWO has taken center stage in aiding with this task. However, it can be pricey, and some of its features might not be exactly what you’re looking for. No tool is perfect for everyone.

That’s exactly the reason why we’ve come up with this list of the top 5 A/B testing tools that are comparable to VWO. Who knows, you might even like some of them better?

1. Webtrends Optimize

Webtrends Optimize

Webtrends Optimize is an experimentation platform filled with website optimization tools that can benefit virtually any website. It is the simplest way to alter and test your content prior to publishing. Feel free to test out images, any sort of buttons, or text to make sure your content and/or design is always at its A-game.

Adding pop-up greetings or urgency messages is a great way to keep visitors’ attention, and with Webtrends Optimize, you can create and add them more easily than ever before. This tool also comes with a handful of social proof and product optimization features that are sure to entice more prospective buyers to complete a purchase.

Before any changes on your site are made permanent, you can use simple A/B testing to make sure your new content makes the most significant impact possible.

If you have more experience in the field, feel free to mess around in the advanced editor and really get into the nitty-gritty. In case you are a numbers person but lack the technical skills to mess around in the editor, you can keep a close eye on the analytics. Take full advantage of this feature and monitor every change on your site, as well as how it impacts your overall success.

When it comes to pricing, Webtrends Optimize offers three different plans. The Single plan costs $59, the Double plan $118, and the Multiple $177. All of the prices listed are for one-time purchases.

2. AB Tasty

AB Tasty

AB Tasty is a fantastic multi-functional tool that offers three different things: feature management, experimentation, and personalization.

Feature management’s primary purpose is to put the user in the center of your business strategy. It offers some great solutions for both your engineering teams (test in production, controlled deployment, centralized reporting) and your product teams (focus on outcomes, on/off buttons, live feedback).

Experimentation allows you to test out everything you intend to put out prior to actually doing so. While you’re experimenting and seeing which variation will work best, you can use the ROI dashboard to truly make sure you get the most out of everything you do.

The Personalization feature makes sure you’re reaching the right audience and in the right way. It’s going to help you suggest the right product at the right time to the right people.

Some other relevant features include; heatmaps, session recording, Enterprise SSO, Infrastructure SLA, and excellent ticket-based support.

There are no set pricing plans on the AB Tasty website. You can, however, get an estimate of the cost. To do this, you’ll have to visit the site and leave some information about your business, such as the average number of customers, type of business, country, and other relevant information.

3. Monetate


Unlike the previous two tools on this list, Monetate is first and foremost a personalization tool. Like most tools of this kind, it offers A/B testing but will also allow you to go even further.

The sophisticated AI that powers it is capable of machine learning and lets users avoid risks as well as minimize any potential losses by allocating traffic.

The biggest stand-out feature of this tool is, of course, audience personalization. Monetate allows for the creation of audience segments based on both your own and 3rd-party data.

This tool also promises to centralize your entire strategy as well as gain market and audience insights that are second to none. By using Monetate, you can hyper-personalize every user’s experience and be sure that their visit to your site will be regarded as a success. For both you and them.

Along with hyper-personalized experiences, you can also utilize Monetate to gain some automated insights, maximize understanding, and evaluate performance through different settings to ensure incremental gains.

4. Convertize


While maybe not as famous as our other recommendations, Convertize can be a valuable asset to your business. This tool uses some of the best optimization techniques in order to boost your conversion rates and reduce funnel exits. If you’re the type that likes to automate things and doesn’t want to meddle too much or crunch numbers, Convertize is perfect for you as it allows you to put traffic correction on autopilot.

Its statistics feature is probably amongst the best of the bunch. It combines both Frequentist and Bayesian statistics into a hybrid model that’s sure to significantly improve your results at top speed. If you want to take this even further, you can always get the Smart Notifications plugin to highlight new products and get more complete forms.

This tool also comes with a tactics library, in other words, a collection of 150+ optimization tactics that are sure to help you even if you’re not the most experienced in the field. The tactics included are sorted according to the industry for which they are intended, so there shouldn’t be any issues.

There are two different pricing plans for this tool; the Solo plan that costs $49 per month, and the Team plan that costs $199 per month. The second plan’s price might seem high at first, but everything it provides is well worth it.

Final Thoughts

We hope you found this article helpful and that it has brought you at least one step closer to finding a good VWO alternative and further improving your business.

If you have any thoughts or inquiries, feel free to leave a comment!