Before we delve any deeper, let’s get a basic understanding of social proof as a concept. The impact of others’ actions and ideas on our conduct (in real life or online) is social proof.

The assumption is that it must be correct if everyone else is doing it (or saying it). For example, you may come across two different merchants searching for a product on Amazon. Well, which one should you trust? The individual who is selling it for a lesser price hasn’t gotten any feedback yet.

Normally, you’d join the crowd and choose the one with the most positive ratings. Or the other, who is offering it for a higher price but has fantastic customer feedback? This is the power of social proof.

1. Customer Reviews and Testimonies

Woman working on laptop in cafe

Customer testimonials are the most frequent type of social proof employed by businesses on the internet. Most buyers trust online recommendations, making your satisfied customers the most reliable source.

You may post a variety of consumer reviews and testimonials on your website. Remember, however, that you should only provide testimonials from consumers who are pleased with your products. This is why smart companies provide client testimonials on their websites.

Make use of testimonial quotes as much as feasible. You can include a person’s photo or a “satisfied” rating system. Client feedback of this type is the most prevalent.

2. Case Studies

Website landing page

Case studies are one of the more authoritative sorts of social proof. They’re most typically used to increase a company’s authority in a certain industry.

Your potential consumers will prefer a long-form proof over short blog posts since it provides a more detailed explanation. A case study proves to a potential consumer that your service or product is exactly what they’re looking for.

3. Referrals

The best kind of marketing and social proof is a reference from a friend. This makes it logical given the fact that friends can be trusted. However, you must urge your present customers to tell their friends about your company to gain from client recommendations.

Word of mouth tremendously influences individuals and may have a big impact. Bonuses and discounts are available. Customers who refer their friends might get discounts or prizes for endorsing your product or service. This has the potential to increase your consumer base significantly.

Make referring folks as straightforward as possible. People aren’t interested in filling out sign-up forms and visiting websites only to spread the word about you to their friends. Make it simple for them to tell others about how happy they are with your product.

4. Third-Party Integration

Woman using shopping app on phone

Your product or service may be connected to third-party services. If this is the case, you may benefit from the partnership by incorporating your integration partner’s logo (s).

This will put your product or service in the company of well-known and reliable companies. You may profit from integration alliances’ social integrity while strengthening your social proof.

5. Social Shares

Facebook page

Users who like or promote your content on social media become your spokesmen. Their social media posts may also be used as social proof for your company.

Your blog entries will gain more interaction and traffic due to their connections and followers endorsing your business. As a result, you should encourage people to share your website on social media.

Displaying the number of social shares within the blog piece is another unique social evidence. Visitors to your website who see a high number of social shares are more likely to read and share the blog item.

6. Share Your Milestones

Gratitude for your achievements is an excellent way to increase positive social proof for your company. Celebrating a great accomplishment with your audience isn’t a bad idea.

This is an excellent moment to express gratitude to your customers and supporters for their support in helping you achieve your objective. These are just a few of the various accomplishments you might share with your audience:


Social proof is one of the best ways to increase the legitimacy of your business. In this article, we have listed six methods of achieving good social proof, but there are many other ones.

Some of these will work better for certain businesses, and it is up to you to pick the best match. We hope the foundation provided for that choice is solid enough.