Videos have become very popular in the last few years so why not try and use them in your testimonials section? Video testimonials are videos of customers talking about their experience using your products or services. They are very effective and you should think about including them in your marketing strategy. Why? Well, they trigger emotions, have higher retention rates, and people, in general, prefer videos to plain text.
That’s why, in this article, we have listed the top 5 video testimonial tools we think you should try out.
VideoPeel is the first video testimonial tool we will mention. With this tool, you can easily request and collect customer videos using a link. It is great if you are a digital marketer and need to publish some real-life video testimonials from your clients.
Using VideoPeel, your customers can record and upload a video of themselves. You can send them a link to where they can record themselves, along with instructions and prompts to which they can respond. Also, there is no need to download anything or log in, thus saving everyone from the extra hassle.
You can send the link via email, SMS, messenger, and mobile. You can also collect photos, names, and emails so you can have your customers’ information for later stages of developing the customer relationship.
After your customers have uploaded their content, you can send an automated thank you message to show your gratitude and link a special gift or discount to show you appreciate the time and effort they put in.
If you have lots of videos, you can use tags to segment them by categories, products, or audience segments. You can also search through the automated video transcripts if you are looking for something.
When it comes to showing the testimonials, you can display them on your website, Shopify store, or WordPress site. Plus, VideoPeel can also be integrated with YouTube, Facebook, and Amazon.
You can purchase this tool as a lifetime deal for $69 and use it for up to 50 videos a month. If you need more videos (up to 100), you can buy the Double plan for $130, or the Multiple plan for $207 and up to 200 videos.
Magnfi is a tool that lets you collect video testimonials and create original branded videos which you can then add to your site. You can also create video email messages or case study videos (a case study video is an extended video review of your products or services).
When it comes to creating videos, you can add music in the background, as well as your logo, stylize the sides for different modes, and add calls to action.
Creating a video is really easy. You can send customers a request to their email, explaining what you want them to do and why, with a link to where they can record themselves (using their phone, tablet, or computer) and submit the video once they are done. After that, the tool will add your logo, background music, and a call to action. You can then upload the video to your site, Facebook, or YouTube.
Price-wise, there are two plans you can choose from: $29 per video credit (1 video credit = 1 video) and $37 per month for an unlimited number of videos.
Wideo is something a bit different. It comes with a testimonial video template that is designed to get the attention of your clients and increase trust and engagement.
It has an easy-to-use editor where all you need to do is change the logo and add some text relevant to your business and customers. You get a library of free high-quality images and music that you can use in your video. Once you are done, you can share the video on YouTube or download it as an MP4 file and then share it through different social media ads or networks.
Also, if you are not sure how to begin, there is a library of video examples that you can use to help you get started.
You can get Wideo for $19 per month for up to 10 downloads per month and 90-second videos, $39 per month for unlimited downloads and 10-minute videos, or $79 per month for unlimited downloads and 30-minute videos.
Boast is a testimonial-collecting platform through which customers can share their experiences. To make it work, all you have to do is add a snippet of a code to your site or share the link associated with your account.
You can send email requests to customers and ask them if they can submit their feedback about your products or services. Once submitted, you can edit, tag, and download the videos from your dashboard.
You can also configure that you get notified each time a new testimonial is submitted. Also, you can make the whole process a lot easier by creating collection forms that can be sent to your clients in order to make them more likely to submit a video.
Lastly, this tool can be integrated with YouTube, Google Analytics, Facebook, and you can allow multiple users to access the account.
Pricing starts at $16 per month and goes up to $166 per month.
5. Testimonial Builder
Testimonial Builder is an app that lets you create testimonial videos. You can have your customers record the videos with the help of a built-in teleprompter you send them, so they know what to say. After that, you can get permission from them to use the videos by asking them to sign a built-in release form (done within the app).
Plus, you can also automatically send the videos to your customers so they can share them too. However, since this is an app-based tool, it is only available on Android and iOS phones.
6. Vocal Video
Vocal Video is a software platform for creating authentic, compelling video testimonials and reviews without any video editing experience.
Brands, like Google, Chevrolet, and HPE, use it to collect and publish customer, employee, and influencer stories for use on their website, social media, and marketing communications. Vocal Video is the only all-in-one platform for collecting, editing, hosting, and sharing social proof videos
In short, those were the best tools you can use for video testimonials. If you were to ask us to pick our favorite, it would be VideoPeel. It has lots of features and options and will definitely help you in building a more trustworthy relationship with your clients and increasing your conversions.